Passiro vs Termly
Lightweight CMP + policy generators · Prices as of April 2026
Termly is a US-based privacy compliance platform offering cookie consent banners, privacy policy generators, and terms of service templates. The free plan includes 1 policy, 10,000 banner views per month, and quarterly scans. IAB TCF and GCM v2 require paid plans. Passiro focuses on European compliance with free TCF v2.3, Google Consent Mode v2, and WCAG 2.2 accessibility scanning.
Feature comparison
 |
Termly | |
|---|---|---|
| Free plan | Free, unlimited | Yes (1 policy, 10K banner views/mo, quarterly scans) |
| IAB TCF v2.3 | Free | Paid (Pro+ plans, $15-20/mo) |
| Google Consent Mode v2 | Free | Paid (Pro+ plans) |
| Automatic script blocking | Free | Paid plans |
| Google Ads compatible | Free | Paid (requires TCF on Pro+) |
| Languages | 27 EU languages | Limited |
| Google CMP Partner | In progress | IAB registered (higher tiers) |
| EU data residency | Yes (Denmark) | No (US-based company) |
| WCAG 2.2 scanner | Free / Paid | No |
| Public compliance badge | Free | No |
Termly pricing
| Plan | Price |
|---|---|
| Free | 1 policy, 10K banner views/mo, quarterly scans |
| Starter | $10/mo |
| Pro+ | $15-20/mo (TCF, GCM v2) |
Free: 1 policy, 10K banner views/mo, quarterly scans. Starter $10/mo. Pro+ $15-20/mo (TCF, GCM v2). Per-website pricing. Policy generators included.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.
Key differences
Passiro advantages
- Free TCF v2.3 and GCM v2 with no banner view limits
- EU-based with EU data residency
- Free WCAG 2.2 accessibility scanning included
- No per-website pricing
- Public compliance badge for your website
Termly advantages
- Privacy policy and terms of service generators included
- Better suited for US privacy laws (CCPA/CPRA)
- Simple, affordable pricing from $10/mo
- Good for US-focused businesses
- Legal document templates included
When to choose Termly
Choose Termly if you are a US-based business that needs CCPA/CPRA compliance alongside cookie consent, and you value having privacy policy and terms of service generators included. Their US focus makes them well-suited for American businesses that do not primarily target EU audiences.
When to choose Passiro
Choose Passiro if you primarily target EU audiences and need TCF v2.3 and Google Consent Mode v2 without paid plans. Passiro is EU-based with EU data residency and includes WCAG 2.2 accessibility scanning. Note that Passiro does not include policy generators; you would need a separate tool for that.
Frequently asked questions
Termly offers a free plan with 1 policy, 10,000 banner views per month, and quarterly cookie scans. TCF and Google Consent Mode v2 require Pro+ plans at $15-20/mo. Passiro offers free TCF v2.3 and GCM v2 with no banner view limits.
Termly is US-based and primarily focused on US privacy laws like CCPA/CPRA. While it does offer EU consent features on paid plans, it is not ideal for EU-focused compliance. Passiro is EU-based and purpose-built for European compliance with free TCF v2.3.
Termly pricing: Free (1 policy, 10K banner views/mo), Starter $10/mo, Pro+ $15-20/mo (adds TCF and GCM v2). All paid plans are per website. Policy generators are included on all plans.
Termly supports IAB TCF on Pro+ plans ($15-20/mo) only. The free and Starter plans do not include TCF. Passiro includes TCF v2.3 on all plans including the free tier.
Yes. Passiro is an EU-based CMP offering free TCF v2.3, Google Consent Mode v2, and WCAG 2.2 accessibility scanning. Unlike Termly, Passiro has no banner view limits and is purpose-built for European compliance.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.