Passiro vs Usercentrics
CMP (parent of Cookiebot) · Prices as of April 2026
Usercentrics is a German CMP and the parent company of Cookiebot. It offers session-based pricing with a free tier for sites under 1,000 sessions per month. The platform includes 60+ languages, A/B testing, geotargeting, staging mode, and a WCAG 2.2 AA certified banner. Passiro includes TCF v2.3 and Google Consent Mode v2 free with no session limits, and adds WCAG 2.2 accessibility scanning.
Feature comparison
 |
Usercentrics | |
|---|---|---|
| Free plan | Free, unlimited | Yes (under 1K sessions/mo) |
| IAB TCF v2.3 | Free | Paid plans (Essential and above) |
| Google Consent Mode v2 | Free | Free (all plans) |
| Automatic script blocking | Free | Paid plans |
| Google Ads compatible | Free | Paid (requires TCF) |
| Languages | 27 EU languages | 60+ languages |
| Google CMP Partner | In progress | Yes (Google CMP Partner) |
| EU data residency | Yes (Denmark) | Yes (German company) |
| WCAG 2.2 scanner | Free / Paid | No |
| Public compliance badge | Free | No |
Usercentrics pricing
| Plan | Price |
|---|---|
| Free | Under 1K sessions/mo |
| Essential | $8/mo |
| Plus | $16/mo |
| Pro | $34/mo |
| Business | $56/mo |
| App CMP | $60-$1,050/mo |
Session-based pricing. Free under 1K sessions/mo. Essential $8/mo. Plus $16/mo. Pro $34/mo. Business $56/mo. Also offers App CMP ($60-$1,050/mo) and CTV CMP.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.
Key differences
Passiro advantages
- Free TCF v2.3 with no session or page limits
- Free WCAG 2.2 accessibility scanning for your whole site
- No session-based billing surprises
- Transparent pricing without usage-based tiers
- Public compliance badge for your website
Usercentrics advantages
- Google CMP Partner certification
- 60+ languages vs Passiro's 27
- WCAG 2.2 AA certified banner design
- A/B testing, geotargeting, and staging mode
- App CMP and CTV CMP products for non-web platforms
When to choose Usercentrics
Choose Usercentrics if you need a Google-certified CMP Partner with 60+ languages, geotargeting, and A/B testing. Their WCAG 2.2 AA certified banner is a strong differentiator, and their App CMP and CTV CMP products make them suitable for multi-platform deployments beyond the web.
When to choose Passiro
Choose Passiro if you want TCF v2.3 free without session limits or usage-based pricing. Passiro includes WCAG 2.2 scanning for your entire website (not just banner certification), and you avoid the unpredictability of session-based billing that can increase costs as your traffic grows.
Frequently asked questions
Usercentrics offers a free tier for websites with fewer than 1,000 sessions per month. TCF and advanced features require paid plans starting at $8/mo. Session counts can make costs unpredictable as traffic grows. Passiro offers free TCF v2.3 with no session limits.
Usercentrics is the parent company of Cookiebot. Usercentrics uses session-based pricing while Cookiebot uses subpage-based pricing. Usercentrics supports 60+ languages (vs Cookiebot's 47+) and offers App CMP and CTV CMP. Cookiebot is positioned as the simpler, more affordable product.
Usercentrics uses session-based pricing: Free (under 1K sessions/mo), Essential $8/mo, Plus $16/mo, Pro $34/mo, Business $56/mo. App CMP ranges from $60 to $1,050/mo. Actual costs depend on your monthly session volume.
Usercentrics supports IAB TCF on paid plans (Essential and above). The free tier for sites under 1,000 sessions does not include TCF. Passiro includes TCF v2.3 on all plans including the free tier.
Yes. Passiro offers free IAB TCF v2.3, Google Consent Mode v2, and automatic script blocking with no session limits. Unlike Usercentrics, Passiro also includes WCAG 2.2 accessibility scanning. Note that Passiro does not yet have a Google CMP Partner certification.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.