Passiro vs iubenda
All-in-one compliance suite (CMP + policy generators + T&C + overlay widget) · Prices as of April 2026
iubenda is an Italian all-in-one compliance platform offering cookie consent, privacy policy generation, terms and conditions, DSAR management, and their WayWidget accessibility overlay. It is ISO 27001 certified and a Google CMP Partner. The free plan covers basic policies with 3 services and GCM v2, but TCF requires paid plans. Passiro focuses on consent and accessibility with free TCF v2.3 and real WCAG 2.2 code-level scanning.
Feature comparison
 |
iubenda | |
|---|---|---|
| Free plan | Free, unlimited | Yes (basic policies, 3 services, GCM v2, no TCF) |
| IAB TCF v2.3 | Free | From $27.99/mo (Advanced plan) |
| Google Consent Mode v2 | Free | Free (all plans) |
| Automatic script blocking | Free | Paid plans |
| Google Ads compatible | Free | Paid (requires TCF on Advanced) |
| Languages | 27 EU languages | 20+ languages |
| Google CMP Partner | In progress | Yes (Google CMP Partner) |
| EU data residency | Yes (Denmark) | Yes (Italian company, ISO 27001 certified) |
| WCAG 2.2 scanner | Free / Paid | No (WayWidget is an overlay, not a code-level scanner) |
| Public compliance badge | Free | No |
iubenda pricing
| Plan | Price |
|---|---|
| Free | Basic policies (3 services), GCM v2 |
| Essentials | $6.99/mo |
| Advanced | $27.99/mo (TCF, geo-targeting) |
| Ultimate | $119.99/mo |
| Overage | $0.06 per 1K pageviews |
Free: basic policies (3 services), GCM v2. Essentials $6.99/mo. Advanced $27.99/mo (TCF, geo-targeting). Ultimate $119.99/mo. Per-site pricing with pageview overages at $0.06/1K. Policy generators included.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.
Key differences
Passiro advantages
- Free TCF v2.3 with no per-site fees or pageview overages
- Real WCAG 2.2 code-level scanning (not an overlay widget)
- No pageview overage charges
- Public compliance badge for your website
- Simpler pricing focused on consent and accessibility
iubenda advantages
- All-in-one suite: privacy policy, cookie policy, T&C generators
- ISO 27001 certified
- DSAR management on higher plans
- Google CMP Partner certification
- Established brand with strong Italian/EU presence
When to choose iubenda
Choose iubenda if you need an all-in-one compliance suite that generates privacy policies, cookie policies, and terms and conditions alongside cookie consent. Their ISO 27001 certification and DSAR management features make them suitable for organisations that need broader legal compliance tooling.
When to choose Passiro
Choose Passiro if you already have your legal documents sorted and need focused consent management with free TCF v2.3. Passiro includes real WCAG 2.2 code-level scanning rather than an overlay widget, and avoids iubenda's per-site pricing and pageview overage charges.
Frequently asked questions
iubenda offers a free plan with basic policies covering 3 services and Google Consent Mode v2. TCF requires the Advanced plan at $27.99/mo. Passiro offers free TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning with no limits.
iubenda offers WayWidget, which is an accessibility overlay widget. It does not perform code-level WCAG scanning or identify actual HTML/CSS/ARIA violations. Passiro includes real WCAG 2.2 scanning that reports code-level issues you can fix.
iubenda pricing: Free (basic policies), Essentials $6.99/mo, Advanced $27.99/mo (adds TCF), Ultimate $119.99/mo. All plans are per site with pageview overages at $0.06 per 1,000 pageviews.
iubenda supports IAB TCF on the Advanced ($27.99/mo) and Ultimate ($119.99/mo) plans. The free and Essentials plans do not include TCF. Passiro includes TCF v2.3 on all plans including the free tier.
Yes. Passiro offers free IAB TCF v2.3, Google Consent Mode v2, and automatic script blocking. It also includes WCAG 2.2 accessibility scanning. Note that Passiro does not include policy generators; you would need a separate tool for privacy policies and terms.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.