Passiro vs Siteimprove
Enterprise accessibility + analytics + SEO (no CMP) · Prices as of April 2026
Siteimprove is a Danish enterprise platform for accessibility scanning, analytics, and SEO. It is widely used by large organisations and government agencies, with enterprise pricing typically ranging from 15,000 to 30,000 euros per year. It does not offer cookie consent or CMP functionality and has no self-serve option. Passiro combines free cookie consent with WCAG 2.2 scanning at a fraction of the cost.
Feature comparison
 |
Siteimprove | |
|---|---|---|
| Free plan | Free, unlimited | No (enterprise pricing only) |
| IAB TCF v2.3 | Free | Not applicable (not a CMP) |
| Google Consent Mode v2 | Free | Not applicable |
| Automatic script blocking | Free | Not applicable |
| Google Ads compatible | Free | Not applicable |
| Languages | 27 EU languages | Multiple |
| Google CMP Partner | In progress | Not applicable |
| EU data residency | Yes (Denmark) | Yes (Danish company) |
| WCAG 2.2 scanner | Free / Paid | Yes (enterprise-grade accessibility scanning) |
| Public compliance badge | Free | No |
Siteimprove pricing
| Plan | Price |
|---|---|
| Enterprise | EUR 15,000-30,000/year (typical) |
| Free Plan | Not available |
| Self-serve | Not available |
Enterprise pricing typically EUR 15,000-30,000/year. No self-serve plans. Weeks-long onboarding process. Includes accessibility, analytics, and SEO modules.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.
Key differences
Passiro advantages
- Free WCAG 2.2 scanning with self-serve setup in minutes
- Free cookie consent CMP with TCF v2.3 included
- No enterprise contracts or lengthy onboarding
- Built for SMBs and agencies, not just enterprises
- Also Danish, with EU data residency
Siteimprove advantages
- Enterprise-grade scanning with deeper analysis
- Comprehensive analytics and SEO tools included
- Established in government and enterprise sectors
- Dedicated support and account management
- More mature scanning engine with longer track record
When to choose Siteimprove
Choose Siteimprove if you are a large organisation or government agency that needs enterprise-grade accessibility scanning with analytics, SEO, and dedicated account management. Their platform is purpose-built for organisations with dedicated web teams and budgets exceeding 15,000 euros per year.
When to choose Passiro
Choose Passiro if you need accessibility scanning without enterprise pricing or weeks-long onboarding. Passiro is self-serve, free to start, and includes cookie consent with TCF v2.3 that Siteimprove does not offer. Both are Danish companies with EU data residency.
Frequently asked questions
No. Siteimprove is enterprise-only with pricing typically ranging from EUR 15,000 to EUR 30,000 per year. There is no free plan or self-serve option. Passiro offers free WCAG 2.2 scanning and free cookie consent with TCF v2.3.
Siteimprove enterprise contracts typically range from EUR 15,000 to EUR 30,000 per year depending on site size and modules selected. All pricing requires contacting their sales team. There is no self-serve option.
No. Siteimprove is an accessibility, analytics, and SEO platform. It does not include cookie consent, CMP, or TCF functionality. Passiro includes both WCAG 2.2 scanning and free cookie consent with TCF v2.3.
Passiro offers free WCAG 2.2 accessibility scanning with self-serve setup in minutes. Unlike Siteimprove, Passiro also includes free cookie consent with TCF v2.3 and Google Consent Mode v2. Both are Danish companies with EU data residency.
Siteimprove is an enterprise platform (EUR 15K-30K/year) for accessibility, analytics, and SEO. Passiro is a free self-serve tool for WCAG 2.2 scanning and cookie consent with TCF v2.3. Siteimprove has deeper scanning capabilities; Passiro is more accessible to SMBs and includes cookie consent.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.