Passiro vs OneTrust
Enterprise privacy management suite · Prices as of April 2026
OneTrust is an enterprise-grade privacy management suite used by many Fortune 500 companies. It covers data mapping, DSAR automation, vendor risk management, cookie consent, and privacy impact assessments. With minimum annual contracts starting around $10,000/year and no self-serve option, it is out of reach for most small and medium businesses. Passiro offers TCF v2.3, Google Consent Mode v2, and automatic script blocking free of charge.
Feature comparison
 |
OneTrust | |
|---|---|---|
| Free plan | Free, unlimited | No (enterprise pricing only, min ~$10K/year ACV) |
| IAB TCF v2.3 | Free | Paid (enterprise contracts) |
| Google Consent Mode v2 | Free | Paid (enterprise contracts) |
| Automatic script blocking | Free | Paid (enterprise contracts) |
| Google Ads compatible | Free | Paid (enterprise) |
| Languages | 27 EU languages | 100+ languages |
| Google CMP Partner | In progress | Yes |
| EU data residency | Yes (Denmark) | Yes (EU data centres available) |
| WCAG 2.2 scanner | Free / Paid | No (separate product line) |
| Public compliance badge | Free | No |
OneTrust pricing
| Plan | Price |
|---|---|
| CookiePro | Contact sales (min ~$10K/year) |
| Full Suite | Contact sales (significantly higher) |
| Free Plan | Not available |
No self-serve pricing. Enterprise contracts with minimum annual contract value around $10,000/year. Full suite includes data mapping, DSAR, vendor risk, cookie consent, and PIAs. Multi-jurisdiction global coverage.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.
Key differences
Passiro advantages
- Free TCF v2.3 with self-serve setup in minutes
- Free WCAG 2.2 accessibility scanning included
- No annual contracts or enterprise sales process
- Transparent pricing with no hidden costs
- Built for SMBs and agencies, not just enterprises
OneTrust advantages
- Full privacy management suite beyond cookie consent
- Multi-jurisdiction compliance (not just EU)
- DSAR automation and vendor risk management
- 100+ languages vs Passiro's 27
- Established enterprise brand with Fortune 500 clients
When to choose OneTrust
Choose OneTrust if you are a large organisation that needs a comprehensive privacy management suite covering data mapping, DSAR automation, vendor risk, and multi-jurisdiction compliance. Their platform is purpose-built for enterprises with dedicated privacy teams and budget for $10K+/year contracts.
When to choose Passiro
Choose Passiro if you need cookie consent and TCF v2.3 without enterprise pricing or a lengthy sales process. Passiro is self-serve, free to start, and includes WCAG 2.2 scanning. It is built for SMBs and agencies that need compliance without the complexity of a full privacy suite.
Frequently asked questions
OneTrust does not offer a free plan for its CookiePro consent management product. Enterprise contracts start at approximately $10,000/year with no self-serve option. Passiro offers free TCF v2.3, Google Consent Mode v2, and automatic script blocking with no contracts.
OneTrust pricing is not publicly listed. Minimum annual contract values are approximately $10,000/year for CookiePro alone. The full privacy management suite costs significantly more. All pricing requires contacting their sales team.
Yes. Passiro offers free IAB TCF v2.3, Google Consent Mode v2, and automatic script blocking with no annual contracts. It is self-serve and takes minutes to set up, compared to OneTrust's weeks-long enterprise onboarding.
OneTrust is a full enterprise privacy suite covering data mapping, DSAR, vendor risk, and cookie consent. Passiro focuses on cookie consent (with free TCF v2.3) and WCAG 2.2 accessibility scanning. OneTrust targets enterprises with $10K+ budgets; Passiro targets SMBs and agencies.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.