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Passiro vs consentmanager

CMP (acquired by iubenda) · Prices as of April 2026

consentmanager is a German CMP recently acquired by iubenda. It is IAB registered, a Google CMP Partner, and has a long track record in the TCF space. It offers a limited free plan with paid plans from approximately 9 euros per month. Passiro differentiates by including TCF v2.3 free with no limits and adding WCAG 2.2 accessibility scanning.

Feature comparison

Passiro consentmanager
Free plan Free, unlimited Yes (limited features and traffic)
IAB TCF v2.3 Free Yes (TCF v2.2, v2.3 transition expected)
Google Consent Mode v2 Free Free (all plans)
Automatic script blocking Free Free (all plans)
Google Ads compatible Free Free (via TCF)
Languages 27 EU languages 30+ languages
Google CMP Partner In progress Yes (Google CMP Partner)
EU data residency Yes (Denmark) Yes (German company)
WCAG 2.2 scanner Free / Paid No (accessibility widget in development, not yet released)
Public compliance badge Free No

consentmanager pricing

Plan Price
Free Limited features and traffic
Paid From ~EUR 9/mo
Enterprise Contact sales

Limited free plan available. Paid plans from approximately 9 euros per month. 2,500+ tool integrations. A/B testing with machine learning optimisation. Enterprise pricing available.

Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits. WCAG scanning starts at €9/mo for scheduled scans.

Key differences

Passiro advantages

  • Free TCF v2.3 (already on latest version)
  • Free WCAG 2.2 accessibility scanning included today
  • No traffic or feature limits on free plan
  • Public compliance badge for your website
  • Transparent pricing with no hidden tiers

consentmanager advantages

  • Google CMP Partner certification
  • German company with established EU presence
  • 30+ languages vs Passiro's 27
  • A/B testing with ML optimisation
  • 2,500+ tool integrations

When to choose consentmanager

Choose consentmanager if you need a Google-certified CMP Partner based in Germany with a long TCF track record and 2,500+ tool integrations. Their A/B testing with machine learning optimisation is useful for maximising consent rates on high-traffic sites.

When to choose Passiro

Choose Passiro if you want TCF v2.3 now (consentmanager is still transitioning from v2.2) and you want WCAG 2.2 accessibility scanning included. Passiro has no traffic limits on the free plan and offers a public compliance badge.

Frequently asked questions

consentmanager offers a limited free plan with restricted features and traffic. Paid plans start from approximately 9 euros per month. Passiro offers free TCF v2.3, Google Consent Mode v2, and automatic script blocking with no traffic limits.

consentmanager currently supports TCF v2.2 and is expected to transition to v2.3. Passiro already supports TCF v2.3 on all plans including the free tier.

Both are European CMPs. consentmanager is a Google CMP Partner with 2,500+ integrations and ML-powered A/B testing. Passiro offers free TCF v2.3 (consentmanager is still on v2.2) and includes WCAG 2.2 accessibility scanning. Passiro does not yet have Google CMP Partner certification.

consentmanager has a limited free plan with paid plans from approximately 9 euros per month. Enterprise pricing is available on request. Pricing depends on traffic volume and features required.

Ready to try Passiro?

Free cookie consent with TCF v2.3, Google Consent Mode v2, and WCAG 2.2 scanning. No credit card required.