Passiro vs iubenda
All-in-one compliance suite (CMP + policy generators + T&C) · Prices as of April 2026
iubenda is an Italian all-in-one compliance platform offering cookie consent, privacy policy generation, terms and conditions, and DSAR management. It is ISO 27001 certified and a Google CMP Partner. The free plan covers basic policies with 3 services and GCM v2, but TCF requires paid plans. Passiro focuses purely on cookie consent with free TCF v2.3, Google Consent Mode v2, and automatic script blocking.
Feature comparison
 |
iubenda | |
|---|---|---|
| Free plan | Free, unlimited | Yes (basic policies, 3 services, GCM v2, no TCF) |
| IAB TCF v2.3 | Free | From $27.99/mo (Advanced plan) |
| Google Consent Mode v2 | Free | Free (all plans) |
| Automatic tracker blocking | Automatic, from visit #1 5,018 tracker domains via EasyPrivacy — refreshed daily | Manual configuration (paid) |
| Google Ads compatible | Free | Paid (requires TCF on Advanced) |
| Languages | 25 European languages | 20+ languages |
| Google CMP Partner | In progress | Yes (Google CMP Partner) |
| EU data residency | Yes (Denmark) | Yes (Italian company, ISO 27001 certified) |
iubenda pricing
| Plan | Price |
|---|---|
| Free | Basic policies (3 services), GCM v2 |
| Essentials | $6.99/mo |
| Advanced | $27.99/mo (TCF, geo-targeting) |
| Ultimate | $119.99/mo |
| Overage | $0.06 per 1K pageviews |
Free: basic policies (3 services), GCM v2. Essentials $6.99/mo. Advanced $27.99/mo (TCF, geo-targeting). Ultimate $119.99/mo. Per-site pricing with pageview overages at $0.06/1K. Policy generators included.
Passiro pricing: Cookie consent with TCF v2.3 is free forever with no page, domain, or traffic limits.
Key differences
Passiro advantages
- Free TCF v2.3 with no per-site fees or pageview overages
- No pageview overage charges
- Public compliance badge for your website
- Simpler pricing focused purely on cookie consent
iubenda advantages
- All-in-one suite: privacy policy, cookie policy, T&C generators
- ISO 27001 certified
- DSAR management on higher plans
- Google CMP Partner certification
- Established brand with strong Italian/EU presence
When to choose iubenda
Choose iubenda if you need an all-in-one compliance suite that generates privacy policies, cookie policies, and terms and conditions alongside cookie consent. Their ISO 27001 certification and DSAR management features make them suitable for organisations that need broader legal compliance tooling.
When to choose Passiro
Choose Passiro if you already have your legal documents sorted and need focused consent management with free TCF v2.3. Passiro avoids iubenda's per-site pricing and pageview overage charges.
Frequently asked questions
iubenda offers a free plan with basic policies covering 3 services and Google Consent Mode v2. TCF requires the Advanced plan at $27.99/mo. Passiro offers free TCF v2.3, Google Consent Mode v2, and automatic script blocking with no limits.
iubenda pricing: Free (basic policies), Essentials $6.99/mo, Advanced $27.99/mo (adds TCF), Ultimate $119.99/mo. All plans are per site with pageview overages at $0.06 per 1,000 pageviews.
iubenda supports IAB TCF on the Advanced ($27.99/mo) and Ultimate ($119.99/mo) plans. The free and Essentials plans do not include TCF. Passiro includes TCF v2.3 on all plans including the free tier.
Yes. Passiro offers free IAB TCF v2.3, Google Consent Mode v2, and automatic script blocking. Note that Passiro does not include policy generators; you would need a separate tool for privacy policies and terms.
Ready to try Passiro?
Free cookie consent with TCF v2.3, Google Consent Mode v2, and automatic script blocking. No credit card required.