E-commerce
Compliant cookie consent for online shops.
Google Ads requires TCF for personalised advertising in the EU. The European Accessibility Act requires accessible checkout flows. Both directly affect your revenue. Passiro handles consent so you can focus on selling.
Why e-commerce needs this
Online shops depend on advertising and analytics. Without TCF-compliant consent, Google Ads cannot serve personalised ads to EU visitors, and conversion tracking becomes unreliable. This directly reduces ad performance and revenue.
At the same time, the EAA requires accessible digital services from June 2025. Payment flows, product pages, and checkout processes all need to meet WCAG 2.2 standards.
Supported platforms
Passiro works with Shopify, WooCommerce, Magento, PrestaShop, and any custom-built e-commerce platform. Installation takes minutes regardless of your platform.
Features
TCF v2.3 for Google Ads Coming soon
Full IAB TCF compliance ensures Google Ads and Google Shopping can serve personalised ads to consenting EU visitors.
Consent Mode v2
Google Consent Mode v2 signals are sent automatically. Conversion tracking works correctly even when cookies are declined.
Automatic script blocking
Payment and tracking scripts are blocked until consent is given. Ensures compliance without manual script tagging.
Shopify app
Install directly from the Shopify App Store. Works with all Shopify themes and Online Store 2.0.
WooCommerce plugin
WordPress plugin with WooCommerce-specific features. Handles checkout consent and payment script blocking.
27 EU languages
Auto-detects the visitor's language. Essential for cross-border e-commerce in the European single market.