23andme.com
Last scanned July 26, 2026
A cookie scan of 23andme.com conducted on July 26, 2026 found 14 cookies and 12 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. No consent management platform was detected. Our check observed 12 third-party requests from 9 vendors; non-essential tracking of this kind requires prior consent under the ePrivacy Directive.
Consent behaviour grade
24 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Automated point-in-time check of the scanned pages; not legal advice. How our check works.
Consent enforcement level
-
1
Nothing non-essential runs before consent is given. This is the strict reading of ePrivacy Article 5(3) and the strongest position.
-
2
Google tags load with storage defaulted to denied and send only cookieless pings before consent. Permitted in Google's model, but not the strict reading of Article 5(3).
-
3
Partially enforced This site
Google Consent Mode v2 restrains Google tags, but other trackers or cookies were observed before consent.
-
4
Trackers or cookies execute before the visitor consents, with no consent signals restraining them.
Load timeline before consent
Milliseconds from navigation start until each request fired or each cookie was set.
and 2 more
Observed before consent
Cookies set before consent (14)
-
_scidmarketing · Snapchat -
_gcl_auanalytics · Google Analytics -
_swbanalytics · Marfeel -
_swb_consent_analytics · Marfeel -
ajs_anonymous_idanalytics · Segment -
optimizelyEndUserIdanalytics · Optimizely -
_ketch_consent_v1_unknown -
_nb_sp_id.ae74unknown -
_nb_sp_ses.ae74unknown -
selected_countryunknown -
ttam_localeunknown -
uet_vidunknown -
__cf_bmnecessary · Cloudflare -
_cfuvidnecessary · Cloudflare
Tracking requests before consent (12)
- Google LLC www.googletagmanager.com set by www.23andme.org/m · at 722 ms
- j.northbeam.io j.northbeam.io at 739 ms
- Microsoft www.clarity.ms set by bat.bing.com/151000003.js · at 845 ms
- Optimizely Inc. cdn.optimizely.com at 499 ms
- www.google.com www.google.com set by www.23andme.org/m · at 723 ms
- CustomerIO cdp.customer.io at 722 ms
- Meta Platforms, Inc. connect.facebook.net at 739 ms
- Microsoft bat.bing.com set by www.23andme.org/m · at 739 ms
- Microsoft Advertising bat.bing.net set by bat.bing.com/bat.js · at 845 ms
- Microsoft Corporation c.bing.com set a cookie at 921 ms
- Google LLC ad.doubleclick.net set by www.23andme.org/m · at 1365 ms
- Google LLC region1.google-analytics.com set by www.23andme.org/vPfFt5x5GHT-tZVVYuBIn5vqJSY6FpB5zXGgnENVETX2xZLvJwI · at 740 ms
How we tested
Browser: Chrome/150.0.7871.124 · Scan origin: EU · Viewport: 1440×900 · Checked: 26 Jul 2026 18:34
Cookies
14
Third-party
14
Trackers
12
Vendors
9
Consent banner
None detected
Scans
1
What this setup is missing
- No consent management platform was detected.
Compliance by audience
European Union
✗ Not metGDPR + ePrivacy · Prior consent (opt-in)
United Kingdom
✗ Not metUK GDPR + PECR · Consent-based
United States
✓ Meets this modelCCPA/CPRA + state laws · Notice & opt-out
Canada
! Needs attentionPIPEDA + Québec Law 25 · Consent-based
Brazil
! Needs attentionLGPD · Consent-based
Scanned from the EU; sites may serve different banners or tracking to other regions. Verdicts reflect observed behaviour measured against each audience's rules.
Connection security
HTTPS supported
✓Redirects HTTP to HTTPS
✓HSTS
✓Content Security Policy
✗
Third-Party Trackers
12 requests detected from 9 vendors: Google LLC, j.northbeam.io, Microsoft, Optimizely Inc., www.google.com...
Third-Party Trackers
12 requests detected from 9 vendors: Google LLC, j.northbeam.io, Microsoft, Optimizely Inc., www.google.com...
Analytics
5
Marketing
5
Necessary
0
Functional
0
Other
2
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Google LLC before consent Google Tag Manager | Analytics | script | www.googletagmanager.com |
| j.northbeam.io before consent | Analytics | script | j.northbeam.io |
| Microsoft before consent Microsoft tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | www.clarity.ms |
| Optimizely Inc. before consent Optimizely A/B testing | Analytics | script | cdn.optimizely.com |
| www.google.com before consent | Analytics | fetch | www.google.com |
| CustomerIO before consent CustomerIO tracker domain (source: Disconnect.me, category: EmailAggressive) | Marketing | script | cdp.customer.io |
| Meta Platforms, Inc. before consent Facebook SDK / Pixel | Marketing | script | connect.facebook.net |
| Microsoft before consent Microsoft tracker domain (source: Disconnect.me, category: Advertising) | Marketing | pixel | bat.bing.com |
| Microsoft Advertising before consent Microsoft Advertising (Bing Ads) UET tag: conversion tracking and remarketing | Marketing | script | bat.bing.net |
| Microsoft Corporation before consent Bing Ads tracking | Marketing | pixel | c.bing.com |
| Google LLC before consent Google tracker domain (source: Disconnect.me, category: FingerprintingGeneral) | Unknown | script | ad.doubleclick.net |
| Google LLC before consent Google tracker domain (source: Disconnect.me, category: FingerprintingGeneral) | Unknown | script | region1.google-analytics.com |
Scan history
One completed scan: cookies and trackers from the scan on July 26, 2026.
Recent scans
| July 26, 2026 | 14 12 |
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