We believe compliance
should be free.
Cookie consent is a legal requirement. The tools to comply should not cost anything. Passiro makes compliant consent free for every website.
The story behind Passiro
Built by people who think consent should be free.
Passiro started with a practical problem. Our founder, Bo Krogsgaard, ran websites across several companies, each one needing its own compliant cookie consent setup. Multiple sites, multiple jurisdictions, multiple subscriptions, multiple invoices. None of them justifiable: a lightweight JavaScript widget that sets a cookie and generates a consent string does not cost €25 a month to operate.
A full web hosting plan, with servers, storage, bandwidth and support, costs a few euros a month. A cookie banner, a fraction of that technology, often costs several times more. SSL certificates used to cost money too, until Let's Encrypt made them free and changed the security of the entire web. The technology was never expensive. The industry charged for it because it could.
Passiro already serves the right experience beyond the EU: a “Do Not Sell or Share” opt-out for US state privacy laws, LGPD consent in Brazil, and the correct notice wherever a law applies. Consent and privacy requirements are already law in dozens of countries, and more arrive every year. The tools to comply should exist before the deadlines, and they should cost nothing to adopt.
Passiro is based in Denmark.
Our mission
Free the tools that make the web compliant.
Vision
Compliance is infrastructure. It should cost nothing.
Under the hood
Built on the standards the industry actually runs on.
Passiro implements IAB TCF v2.3, the Transparency and Consent Framework recognised by Google, Microsoft and thousands of advertising vendors across Europe. For US visitors, Passiro generates the IAB GPP string for the US National section and honours Global Privacy Control signals automatically. Your consent signals are understood across the programmatic ecosystem, out of the box, whichever jurisdiction your visitors are in.
Each visitor's location is resolved at the edge, and the correct framework loads before the page renders: TCF consent in Europe, opt-out in regulated US states, LGPD consent in Brazil, and no banner where no law applies.
Consent frameworks work together with Google Consent Mode v2 and automatic script blocking, so tags and trackers stay silent until your visitors have made a choice. That includes dynamically injected scripts and third-party embeds.
The result is consent that holds up under scrutiny, not just a banner. The widget is served from a global edge network and loads in milliseconds anywhere in the world. Consent records are stored in the European Union, and Passiro stores nothing about your visitors beyond the consent record itself.