adidas.com
Last scanned Jun 22, 2026
adidas.com achieved a strong 86 out of 100 in its WCAG 2.2 accessibility audit performed on June 22, 2026. The audit uncovered 11 distinct accessibility violations totalling 64 instances, including 20 critical, 35 serious, 9 moderate issues. The most pressing issues include prohibited ARIA attributes on elements (WCAG 4.1.2), 26 instances; heading levels skipped (WCAG 1.3.1), 9 instances; and invalid ARIA attribute values (WCAG 4.1.2), 8 instances. The assessment covered 10 pages across 209 unique page templates. No consent management platform was detected. With 81 third-party requests from 10 vendors, the site may not meet GDPR and ePrivacy consent requirements.
WCAG AA
adidas.com
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+ 62 more issues (on 10 pages)
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AI fix suggestions, all pages & full details
Claim & unlock all · 305 pages+ 62 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 305 pagesScan Coverage
Score is based on 10 structurally unique pages representing 305 discovered URLs.
Key Accessibility Issues
64 violations found across 11 rules — 20 critical, 35 serious, 9 moderate, 0 minor
Ensures ARIA attributes are not prohibited for an element's role
WCAG 4.1.2 · 26 instances found
Page has no <h1> heading — every page should have exactly one
WCAG 1.3.1 · 9 instances found · How to fix →
Ensures all ARIA attributes have valid values
WCAG 4.1.2 · 8 instances found · How to fix →
Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds
WCAG 1.4.3 · 6 instances found · How to fix →
Ensures buttons have discernible text (mobile 320px)
WCAG 4.1.2 · 5 instances found
Ensures <img> elements have alternate text or a role of none or presentation
WCAG 1.1.1 · 4 instances found · How to fix →
Ensures <iframe> and <frame> elements have an accessible name
WCAG 4.1.2 · 2 instances found
Ensures elements with an ARIA role that require parent roles are contained by them
WCAG 1.3.1 · 1 instance found
Ensures all elements with a role attribute use a valid value
WCAG 4.1.2 · 1 instance found · How to fix →
Ensures elements with an ARIA role that require child roles contain them
WCAG 1.3.1 · 1 instance found
Cookie Consent & Compliance
adidas.com does not appear to use a consent management platform. With 81 third-party requests from 10 vendors and 44 cookies detected, the site may not be compliant with GDPR Article 6 and ePrivacy Directive Article 5(3) requirements for prior consent. Learn about cookie consent requirements.
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Third-Party Trackers
81 requests detected from 10 vendors — Monetate, Akamai, Google LLC, IBM, Tealium...
Third-Party Trackers
81 requests detected from 10 vendors — Monetate, Akamai, Google LLC, IBM, Tealium...
Analytics
42
Marketing
0
Necessary
0
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Monetate | Advertising | script | se.monetate.net |
| Akamai | Analytics | script | c.go-mpulse.net |
| Akamai | Analytics | script | 684dd331.akstat.io |
| Akamai | Analytics | script | 684dd32d.akstat.io |
| Akamai | Analytics | script | 02179913.akstat.io |
| Google LLC | Analytics | script | www.googletagmanager.com |
| IBM | Analytics | script | eum.instana.io |
| Tealium | Analytics | script | tags.tiqcdn.com |
| Cloudinary | Essential | script | res.cloudinary.com |
| Essential | script | www.pinterest.com | |
| Other | script | region1.google-analytics.com | |
| Other | script | pagead2.googlesyndication.com | |
| Bytedance | Social | script | www.tiktok.com |
| Social | script | x.com |
Cookies
44 cookies detected — 0 necessary, 2 analytics, 0 marketing, 24 third-party
Cookies
44 cookies detected — 0 necessary, 2 analytics, 0 marketing, 24 third-party
Total
44
Necessary
0
Functional
0
Analytics
2
Marketing
0
Unknown
42
24 third-party cookies detected
Third-party cookies require explicit user consent under GDPR/ePrivacy.
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| _abck | .adidas.dk | Analytics | Akamai | 5 d | ✓ | — | 3rd |
| _abck | .adidas.com | Analytics | Akamai | 5 d | ✓ | — | 1st |
| ab_qm | .adidas.dk | Unknown | — | Session | — | — | 3rd |
| ab_sr | .adidas.dk | Unknown | — | 28 d | — | — | 3rd |
| adidas_country | www.adidas.com | Unknown | — | Session | — | — | 1st |
| akacd_generic_prod_grayling_adidas | www.adidas.dk | Unknown | — | Session | ✓ | — | 3rd |
| akacd_phased_PDP | www.adidas.com | Unknown | — | Session | ✓ | — | 1st |
| akacd_Phased_www_adidas_com_Generic | www.adidas.com | Unknown | — | Session | ✓ | — | 1st |
| akacd_plp_prod_adidas_grayling | www.adidas.dk | Unknown | — | Session | ✓ | — | 3rd |
| AKA_A2 | .adidas.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| ak_bmsc | .adidas.dk | Unknown | — | Expired | — | ✓ | 3rd |
| ak_bmsc | .adidas.com | Unknown | — | Expired | — | ✓ | 1st |
| bm_lso | .www.adidas.dk | Unknown | — | 28 d | — | — | 3rd |
| bm_lso | .www.adidas.com | Unknown | — | 28 d | — | — | 1st |
| bm_s | .adidas.dk | Unknown | — | 29 d | ✓ | ✓ | 3rd |
| bm_s | .adidas.com | Unknown | — | 29 d | ✓ | ✓ | 1st |
| bm_so | .adidas.dk | Unknown | — | Expired | ✓ | — | 3rd |
| bm_so | .adidas.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_ss | .adidas.dk | Unknown | — | Expired | ✓ | ✓ | 3rd |
| bm_ss | .adidas.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| bm_sz | .adidas.dk | Unknown | — | Expired | — | — | 3rd |
| bm_sz | .adidas.com | Unknown | — | Expired | — | — | 1st |
| geo_coordinates | www.adidas.dk | Unknown | — | Expired | ✓ | — | 3rd |
| geo_coordinates | www.adidas.com | Unknown | — | Expired | ✓ | — | 1st |
| geo_country | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| geo_country | www.adidas.com | Unknown | — | Session | — | — | 1st |
| geo_ip | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| geo_ip | www.adidas.com | Unknown | — | Session | — | — | 1st |
| geo_postcode | www.adidas.com | Unknown | — | Session | ✓ | — | 1st |
| geo_state | www.adidas.com | Unknown | — | Session | — | — | 1st |
| mt.sc | .adidas.dk | Unknown | — | Expired | — | — | 3rd |
| mt.v | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| mt.v | .adidas.dk | Unknown | — | Session | — | — | 3rd |
| mt.v | www.adidas.com | Unknown | — | Session | — | — | 1st |
| onesite_country | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| onesite_country | www.adidas.com | Unknown | — | Session | — | — | 1st |
| RT | .www.adidas.dk | Unknown | — | 5 d | — | — | 3rd |
| utag_main | .adidas.dk | Unknown | — | 363 d | — | — | 3rd |
| x-commerce-next-id | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| x-environment | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| x-original-host | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| x-original-host | www.adidas.com | Unknown | — | Session | — | — | 1st |
| x-site-locale | www.adidas.dk | Unknown | — | Session | — | — | 3rd |
| x-site-locale | www.adidas.com | Unknown | — | Session | — | — | 1st |
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