asda.com
Last scanned Jun 22, 2026
asda.com achieved a strong 81 out of 100 in its WCAG 2.2 accessibility scan completed on June 22, 2026. The scan detected 5 distinct accessibility violations totalling 99 instances, including 8 critical, 89 serious, 2 moderate issues. The most pressing issues include prohibited ARIA attributes on elements (WCAG 4.1.2), 82 instances; viewport zoom disabled (WCAG 1.4.4), 7 instances; and insufficient colour contrast (WCAG 1.4.3), 7 instances. The assessment covered 8 pages across 67 unique page templates. The site uses OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 47 third-party requests were detected from 9 vendors.
WCAG AA
asda.com
Scan complete
Visual Inspection
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Scan Coverage
Score is based on 8 structurally unique pages representing 200 discovered URLs.
Key Accessibility Issues
99 violations found across 5 rules — 8 critical, 89 serious, 2 moderate, 0 minor
Ensures ARIA attributes are not prohibited for an element's role
WCAG 4.1.2 · 82 instances found
Ensures <meta name="viewport"> does not disable text scaling and zooming
WCAG 1.4.4 · 7 instances found
Heading level skipped from <h1> to <h3>
WCAG 1.3.1 · 2 instances found · How to fix →
Ensures <img> elements have alternate text or a role of none or presentation
WCAG 1.1.1 · 1 instance found · How to fix →
Cookie Consent & Compliance
asda.com employs OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for asda.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
47 requests detected from 9 vendors — Mastercard, STG, Cloudflare Inc., Google LLC, New Relic...
Third-Party Trackers
47 requests detected from 9 vendors — Mastercard, STG, Cloudflare Inc., Google LLC, New Relic...
Analytics
19
Marketing
0
Necessary
4
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Mastercard | Advertising | script | cdn-eu.dynamicyield.com |
| STG | Advertising | script | haq81g6w.micpn.com |
| Cloudflare Inc. | Analytics | script | static.cloudflareinsights.com |
| Google LLC | Analytics | script | www.googletagmanager.com |
| New Relic | Analytics | script | js-agent.newrelic.com |
| Adobe | Essential | script | asdagroceries.scene7.com |
| New Relic Inc. | Necessary | pixel | bam.nr-data.net |
| Adobe | Other | pixel | adobedc.demdex.net |
| Other | script | pagead2.googlesyndication.com | |
| OneTrust | Other | script | cdn-ukwest.onetrust.com |
Cookies
21 cookies detected — 3 necessary, 0 analytics, 0 marketing
Cookies
21 cookies detected — 3 necessary, 0 analytics, 0 marketing
Total
21
Necessary
3
Functional
0
Analytics
0
Marketing
0
Unknown
18
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| cf_clearance | .www.asda.com | Necessary | Cloudflare | 363 d | ✓ | ✓ | 1st |
| _cfuvid | .www.asda.com | Necessary | Cloudflare | Session | ✓ | ✓ | 1st |
| __cf_bm | .www.asda.com | Necessary | Cloudflare | Expired | ✓ | ✓ | 1st |
| da_intState | .asda.com | Unknown | — | Expired | ✓ | — | 1st |
| da_lid | .asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| da_sid | .asda.com | Unknown | — | Expired | ✓ | — | 1st |
| kampyleSessionPageCounter | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| kampyleUserPercentile | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| kampyleUserSession | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| kampyleUserSessionsCount | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| kampyle_userid | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| kndctr_B9CB1CFE53309CAD0A490D45_AdobeOrg_cluster | .asda.com | Unknown | — | Expired | ✓ | — | 1st |
| kndctr_B9CB1CFE53309CAD0A490D45_AdobeOrg_consent | .asda.com | Unknown | — | 178 d | ✓ | — | 1st |
| kndctr_B9CB1CFE53309CAD0A490D45_AdobeOrg_identity | .asda.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| OptanonConsent | .asda.com | Unknown | — | 363 d | ✓ | — | 1st |
| previousPageName | www.asda.com | Unknown | — | Session | ✓ | — | 1st |
| SLAS.AUTH_TOKEN | .www.asda.com | Unknown | — | 28 d | ✓ | — | 1st |
| SLAS.REFRESH_TOKEN | .asda.com | Unknown | — | 28 d | ✓ | ✓ | 1st |
| SLAS.USID | .www.asda.com | Unknown | — | 28 d | ✓ | — | 1st |
| visitorId | www.asda.com | Unknown | — | Session | ✓ | — | 1st |
| _mibhv | www.asda.com | Unknown | — | 363 d | ✓ | — | 1st |
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