autotrader.com
Last scanned Jun 22, 2026
autotrader.com scored a strong 95 out of 100 in its WCAG 2.2 accessibility assessment completed on June 22, 2026. The assessment detected 1 distinct accessibility violations totalling 2 instances, including 2 serious issues. The most pressing issues include insufficient colour contrast (WCAG 1.4.3), 2 instances. This score is based on a scan of the homepage only. A full site scan may reveal additional issues. No consent management platform was detected. With 20 third-party requests from 2 vendors, the site may not meet GDPR and ePrivacy consent requirements.
WCAG AAA
autotrader.com
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Visual Inspection
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Scan Coverage
Score is based on 1 structurally unique page representing 1 discovered URLs.
Key Accessibility Issues
2 violations found across 1 rules — 0 critical, 2 serious, 0 moderate, 0 minor
Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds
WCAG 1.4.3 · 2 instances found · How to fix →
Cookie Consent & Compliance
autotrader.com does not appear to use a consent management platform. With 20 third-party requests from 2 vendors and 5 cookies detected, the site may not be compliant with GDPR Article 6 and ePrivacy Directive Article 5(3) requirements for prior consent. Learn about cookie consent requirements.
Get free cookie consent for autotrader.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
20 requests detected from 2 vendors — Google, Google LLC
Third-Party Trackers
20 requests detected from 2 vendors — Google, Google LLC
Analytics
0
Marketing
0
Necessary
8
Functional
4
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Essential | script | ajax.googleapis.com | |
| Essential | script | www.gstatic.com | |
| Google LLC | Functional | script | www.google.com |
| Google LLC | Necessary | script | fonts.googleapis.com |
| Google LLC | Necessary | script | fonts.gstatic.com |
Cookies
5 cookies detected — 0 necessary, 1 analytics, 0 marketing
Cookies
5 cookies detected — 0 necessary, 1 analytics, 0 marketing
Total
5
Necessary
0
Functional
0
Analytics
1
Marketing
0
Unknown
4
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| _abck | .autotrader.com | Analytics | Akamai | 363 d | ✓ | — | 1st |
| akaalb_at_alb | www.autotrader.com | Unknown | — | Session | ✓ | — | 1st |
| bm_sz | .autotrader.com | Unknown | — | Expired | — | — | 1st |
| x-coxauto-aka-data | .autotrader.com | Unknown | — | Session | ✓ | — | 1st |
| _bman | .autotrader.com | Unknown | — | Session | ✓ | — | 1st |
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