better.com
Last scanned Jul 17, 2026
A cookie scan of better.com performed on July 17, 2026 found 41 cookies and 320 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site employs TrustArc as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 320 third-party requests were detected from 36 vendors.
Consent behaviour grade 8 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Observed before consent
Cookies set before consent (41)
-
_fbpmarketing · Facebook -
_rdt_uuidmarketing · Reddit -
_tt_enable_cookiemarketing · TikTok -
_ttpmarketing · TikTok -
_uetsidmarketing · Microsoft Ads -
_uetvidmarketing · Microsoft Ads -
_gaanalytics · Google Analytics -
_ga_VY61G49LPSanalytics · Google Analytics -
_ga_Z090F7E3X0analytics · Google Analytics -
_gcl_auanalytics · Google Analytics -
ajs_anonymous_idanalytics · Segment -
__obrefunknown -
_cc_anonymous_idunknown -
_cc_firstunknown -
_cc_lastunknown -
_lc2_fpiunknown -
_lc2_fpi_jsunknown -
_li_dcdm_cunknown -
_li_ssunknown -
betsy_tracking_paramsunknown - and 21 more
Tracking requests before consent (51)
- Cadent px.adentifi.com
- Claritas trkn.us set a cookie
- Comcast segment.prod.bidr.io set a cookie
- Criteo x.bidswitch.net
- Criteo dis.criteo.com set a cookie
- Dentsu mid.rkdms.com
- Dstillery action.dstillery.com
- Dstillery action.media6degrees.com set a cookie
- Insticator usync.ingage.tech
- LiveRamp idsync.rlcdn.com set a cookie
- Microsoft bat.bing.com set a cookie
- Microsoft ib.adnxs.com
- and 39 more
Cookie Consent & Compliance
better.com relies on TrustArc as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Google Consent Mode v2 was not detected, which may affect measurement accuracy in Google Analytics and Google Ads. Learn about cookie consent requirements.
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Cookies
41
Third-party
0
Trackers
320
Vendors
36
Consent banner
TrustArc
Scans
1
Third-Party Trackers
320 requests detected from 36 vendors: Cadent, Claritas, Comcast, Criteo, Dentsu...
Third-Party Trackers
320 requests detected from 36 vendors: Cadent, Claritas, Comcast, Criteo, Dentsu...
Analytics
33
Marketing
52
Necessary
0
Functional
23
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Cadent | Advertising | script | px.adentifi.com |
| Claritas | Advertising | script | trkn.us |
| Comcast | Advertising | script | segment.prod.bidr.io |
| Criteo | Advertising | pixel | x.bidswitch.net |
| Criteo | Advertising | script | dis.criteo.com |
| Dentsu | Advertising | script | mid.rkdms.com |
| Dstillery | Advertising | script | action.dstillery.com |
| Dstillery | Advertising | script | action.media6degrees.com |
| Insticator | Advertising | script | usync.ingage.tech |
| LiveRamp | Advertising | script | idsync.rlcdn.com |
| Microsoft | Advertising | pixel | bat.bing.com |
| Microsoft | Advertising | script | ib.adnxs.com |
| Nielsen | Advertising | script | loadus.exelator.com |
| Advertising | script | www.redditstatic.com | |
| RudderStack | Advertising | script | api.rudderlabs.com |
| StackAdapt | Advertising | script | sync.srv.stackadapt.com |
| Teads | Advertising | script | b1sync.zemanta.com |
| Throtle | Advertising | script | thrtle.com |
| TransUnion | Advertising | script | aa.agkn.com |
| TripleLift | Advertising | script | eb2.3lift.com |
| Weborama | Advertising | script | wam.solution.weborama.fr |
| ZetaGlobal | Advertising | script | b-code.liadm.com |
| ZetaGlobal | Advertising | script | live.rezync.com |
| ZetaGlobal | Advertising | script | p.rfihub.com |
| Fullstory | Analytics | script | edge.fullstory.com |
| Analytics | script | region1.analytics.google.com | |
| Google LLC | Analytics | script | www.googletagmanager.com |
| RudderStack | Analytics | script | cdn.rudderlabs.com |
| Amazon | Essential | script | d2hrivdxn8ekm8.cloudfront.net |
| Essential | script | www.google.dk | |
| ipify | Essential | script | api.ipify.org |
| Essential | script | pixel-config.reddit.com | |
| UNPKG | Essential | script | unpkg.com |
| Volentio JSD | Essential | script | cdn.jsdelivr.net |
| Google LLC | Functional | script | maps.googleapis.com |
| LaunchDarkly | Functional | script | app.launchdarkly.com |
| Typeform SL | Functional | iframe | embed.typeform.com |
| Google LLC | Marketing | script | www.google.com |
| LinkedIn Corporation | Marketing | script | snap.licdn.com |
| LinkedIn Corporation | Marketing | pixel | px.ads.linkedin.com |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| TikTok | Marketing | script | analytics.tiktok.com |
| Adobe | Other | pixel | dpm.demdex.net |
| Other | script | pubads.g.doubleclick.net | |
| Other | script | www.googleadservices.com | |
| Other | script | ad.doubleclick.net | |
| PublicisGroupe | Other | script | sync.crwdcntrl.net |
| Tapad | Other | script | pixel.tapad.com |
| The Trade Desk | Other | pixel | match.adsrvr.org |
| TrustARC | Other | script | consent.trustarc.com |
| Social | pixel | alb.reddit.com |
Scan history
1 completed scans: cookies and trackers per scan, latest on Jul 17, 2026.
Trend appears after a couple of scans.
Recent scans
| Jul 17, 2026 | 41 320 |
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