effectual.ai
Last scanned September 8, 2026
A cookie scan of effectual.ai completed on September 8, 2026 found 1 cookies and 14 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site employs CookieYes as its consent management platform. Neither IAB TCF v2.3 nor Google Consent Mode v2 was observed on our check. 14 third-party requests were detected from 9 vendors.
Consent behaviour grade
55 / 100
This site set tracking cookies or loaded trackers before the visitor consented.
Automated point-in-time check of the scanned pages; not legal advice. How our check works.
Consent enforcement level
-
1
Nothing non-essential runs before consent is given. This is the strict reading of ePrivacy Article 5(3) and the strongest position.
-
2
Google tags load with storage defaulted to denied and send only cookieless pings before consent. Permitted in Google's model, but not the strict reading of Article 5(3).
-
3
Google Consent Mode v2 restrains Google tags, but other trackers or cookies were observed before consent.
-
4
Runs before consent This site
A consent banner is present but does not restrain tracking. Trackers and cookies run before the visitor consents.
Consent banner as encountered
The first layer offers a Reject option alongside Accept.
Load timeline before consent
Milliseconds from navigation start until each request fired or each cookie was set.
Observed before consent
Tracking requests before consent (10)
- Demandbase tag.demandbase.com set by effectual.ai · at 1710 ms
- Demandbase s.company-target.com set a cookie set by tag.demandbase.com/471bcad49777304f.min.js · at 1813 ms
- Google LLC www.googletagmanager.com at 1682 ms
- Google LLC www.google.com at 1828 ms
- HubSpot Inc. js.hs-scripts.com set a cookie at 1682 ms
- IndexExchange dsum-sec.casalemedia.com set a cookie at 1987 ms
- LiveRamp id.rlcdn.com at 1813 ms
- Magnite pixel.rubiconproject.com at 1987 ms
- Nexxen partners.tremorhub.com set a cookie at 1987 ms
- PubMatic image2.pubmatic.com at 1987 ms
How we tested
Browser: Chrome/150.0.7871.124 · Scan origin: EU · Viewport: 1440×900 · Checked: 8 Sep 2026 09:46 - 8 Sep 2026 09:47
Cookies
1
Third-party
0
Trackers
14
Vendors
9
Consent banner
CookieYes
Scans
1
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Compliance by audience
European Union
✗ Not metGDPR + ePrivacy · Prior consent (opt-in)
United Kingdom
✗ Not metUK GDPR + PECR · Consent-based
United States
✓ Meets this modelCCPA/CPRA + state laws · Notice & opt-out
Canada
! Needs attentionPIPEDA + Québec Law 25 · Consent-based
Brazil
! Needs attentionLGPD · Consent-based
Scanned from the EU; sites may serve different banners or tracking to other regions. Verdicts reflect observed behaviour measured against each audience's rules.
Connection security
HTTPS supported
✓Redirects HTTP to HTTPS
✓HSTS
✓Content Security Policy
✓
Third-Party Trackers
14 requests detected from 9 vendors: Demandbase, Google LLC, HubSpot Inc., IndexExchange, LiveRamp...
Third-Party Trackers
14 requests detected from 9 vendors: Demandbase, Google LLC, HubSpot Inc., IndexExchange, LiveRamp...
Analytics
3
Marketing
6
Necessary
4
Functional
1
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Demandbase before consent Demandbase tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | tag.demandbase.com |
| Demandbase before consent Demandbase tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | s.company-target.com |
| Google LLC before consent Google Tag Manager | Analytics | script | www.googletagmanager.com |
| Google LLC before consent Google reCAPTCHA bot protection | Functional | script | www.google.com |
| HubSpot Inc. before consent HubSpot tracking script | Marketing | script | js.hs-scripts.com |
| IndexExchange before consent IndexExchange tracker domain (source: Disconnect.me, category: Advertising) | Marketing | pixel | dsum-sec.casalemedia.com |
| LiveRamp before consent LiveRamp tracker domain (source: Disconnect.me, category: Advertising) | Marketing | script | id.rlcdn.com |
| Magnite before consent Magnite tracker domain (source: Disconnect.me, category: Advertising) | Marketing | script | pixel.rubiconproject.com |
| Nexxen before consent Nexxen tracker domain (source: Disconnect.me, category: Advertising) | Marketing | script | partners.tremorhub.com |
| PubMatic before consent PubMatic tracker domain (source: Disconnect.me, category: Advertising) | Marketing | script | image2.pubmatic.com |
| CookieYes CookieYes consent management | Necessary | script | cdn-cookieyes.com |
| Google LLC Google tracker domain (source: Disconnect.me, category: Content) | Necessary | script | www.gstatic.com |
| Google LLC Google Fonts files | Necessary | script | fonts.gstatic.com |
| Google LLC Google Fonts stylesheet | Necessary | script | fonts.googleapis.com |
Scan history
One completed scan: cookies and trackers from the scan on September 8, 2026.
Recent scans
| September 8, 2026 | 1 14 |
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