Does equitable.com use cookies?

equitable.com uses 20 cookies. The site uses OneTrust as its consent management platform.

Does equitable.com use a cookie banner (CMP)?

Yes. equitable.com uses OneTrust as its consent management platform. IAB TCF v2.3 was not detected. Google Consent Mode v2 was not detected.

Which third-party trackers does equitable.com use?

equitable.com loads 249 third-party requests from 15 vendors, including Microsoft, Perion, Bombora, Google, Google LLC.

How many marketing and analytics cookies does equitable.com set?

equitable.com sets 1 marketing and 5 analytics cookies, alongside 1 strictly necessary cookies. Under GDPR and the ePrivacy Directive, non-essential cookies require prior consent.

equitable.com

Item: equitable.com
Author: Passiro

https://equitable.com

Last scanned Jul 10, 2026

A cookie scan of equitable.com conducted on July 10, 2026 found 20 cookies and 249 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site employs OneTrust as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 249 third-party requests were detected from 15 vendors.

Claim & unlock

Third-party

Trackers

249

Vendors

Consent banner

OneTrust

Scans

Cookies

20 cookies detected: 1 necessary, 5 analytics, 1 marketing

Total

Necessary

Functional

Analytics

Marketing

Unknown

Filter by category

Name	Domain	Category	Provider	Expiry	Secure	HttpOnly	Party
_ga	.equitable.com	Analytics	Google Analytics	1.1 yr	–	–	1st
_gat_gtag_UA_54093239_15	.equitable.com	Analytics	Google Analytics	Expired	–	–	1st
_ga_QZNRKCEZS4	.equitable.com	Analytics	Google Analytics	1.1 yr	–	–	1st
_gcl_au	.equitable.com	Analytics	Google Analytics	90 d	–	–	1st
_gid	.equitable.com	Analytics	Google Analytics	1 d	–	–	1st
_fbp	.equitable.com	Marketing	Facebook	90 d	–	–	1st
OptanonConsent	.equitable.com	Necessary	OneTrust	365 d	–	–	1st
affinity	equitable.com	Unknown	-	Session	✓	✓	1st
globalSessionId	.equitable.com	Unknown	-	Session	–	–	1st
ktlvDW7IG5ClOcxYTbmY	equitable.com	Unknown	-	365 d	–	–	1st
landing_page	.equitable.com	Unknown	-	Session	–	–	1st
QSI_HistorySession	equitable.com	Unknown	-	Session	✓	–	1st
s_cc	.equitable.com	Unknown	-	Session	–	–	1st
s_fid	.equitable.com	Unknown	-	1.1 yr	–	–	1st
s_vi	.equitable.com	Unknown	-	1.1 yr	–	–	1st
TA1jjCDq	.equitable.com	Unknown	-	1.1 yr	–	–	1st
TS015e47d9	.equitable.com	Unknown	-	Session	✓	✓	1st
TS01dc4fc6	equitable.com	Unknown	-	Session	✓	✓	1st
utag_main	.equitable.com	Unknown	-	365 d	–	–	1st
x-aem-variant	equitable.com	Unknown	-	365 d	✓	–	1st

Third-Party Trackers

249 requests detected from 15 vendors: Microsoft, Perion, Bombora, Google, Google LLC...

Analytics

Marketing

Necessary

Functional

Other

Vendor	Category	Type	Domain
Microsoft	Advertising	pixel	bat.bing.com
Microsoft	Advertising	script	secure.adnxs.com
Perion	Advertising	script	ads.undertone.com
Bombora	Analytics	script	ml314.com
Google	Analytics	script	region1.analytics.google.com
Google LLC	Analytics	script	www.googletagmanager.com
Microsoft	Analytics	script	www.clarity.ms
Tealium	Analytics	script	tags.tiqcdn.com
Tealium	Analytics	script	collect.tealiumiq.com
usbrowserspeed.com	Analytics	script	a.usbrowserspeed.com
Google	Essential	script	www.gstatic.com
Google	Essential	script	www.google.dk
Qualtrics	Essential	script	zn03au9s38eu0kn25-axa.siteintercept.qualtrics.com
Vimeo	Essential	script	f.vimeocdn.com
Vimeo	Essential	iframe	arclight.vimeo.com
Vimeo Inc.	Functional	iframe	player.vimeo.com
LinkedIn Corporation	Marketing	script	snap.licdn.com
LinkedIn Corporation	Marketing	pixel	px.ads.linkedin.com
Meta Platforms, Inc.	Marketing	script	connect.facebook.net
Meta Platforms, Inc.	Marketing	pixel	www.facebook.com
OneTrust LLC	Necessary	script	cdn.cookielaw.org
Google	Other	script	www.google-analytics.com
Google	Other	script	stats.g.doubleclick.net
Google	Other	pixel	adservice.google.com
Google	Other	script	ad.doubleclick.net
OneTrust	Other	script	geolocation.onetrust.com
The Trade Desk	Other	pixel	js.adsrvr.org
The Trade Desk	Other	pixel	match.adsrvr.org