hotwheels.com
Last scanned Jul 22, 2026
A cookie scan of hotwheels.com performed on July 22, 2026 found 10 cookies and 120 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site relies on TrustArc as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 120 third-party requests were detected from 8 vendors.
Consent behaviour grade 36 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Observed before consent
Cookies set before consent (10)
-
optimizelyEndUserIdanalytics · Optimizely -
cart_currencyfunctional · E-commerce -
_shopify_essentialunknown -
BVBRANDIDunknown -
BVBRANDSIDunknown -
localizationunknown -
notice_behaviorunknown -
optimizelySessionunknown -
selectedLocaleunknown -
TAsessionIDunknown
Tracking requests before consent (8)
- Google LLC www.googletagmanager.com
- Optimizely Inc. cdn.optimizely.com
- Optimizely Inc. logx.optimizely.com
- Athos Commerce ck4bj7.a.searchspring.io
- Bazaarvoice apps.bazaarvoice.com
- Shopify shop.app set a cookie
- Shopify otlp-http-production.shopifysvc.com
- Klaviyo Inc. static.klaviyo.com
Cookie Consent & Compliance
hotwheels.com uses TrustArc as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Google Consent Mode v2 was not detected, which may affect measurement accuracy in Google Analytics and Google Ads. Learn about cookie consent requirements.
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Cookies
10
Third-party
10
Trackers
120
Vendors
8
Consent banner
TrustArc
Scans
1
Third-Party Trackers
120 requests detected from 8 vendors: Google LLC, Optimizely Inc., Athos Commerce, Bazaarvoice, Shopify...
Third-Party Trackers
120 requests detected from 8 vendors: Google LLC, Optimizely Inc., Athos Commerce, Bazaarvoice, Shopify...
Analytics
30
Marketing
10
Necessary
30
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Google LLC | Analytics | script | www.googletagmanager.com |
| Optimizely Inc. | Analytics | script | cdn.optimizely.com |
| Optimizely Inc. | Analytics | pixel | logx.optimizely.com |
| Athos Commerce | Essential | script | ck4bj7.a.searchspring.io |
| Bazaarvoice | Essential | script | apps.bazaarvoice.com |
| Shopify | Essential | script | shop.app |
| Shopify | Essential | script | otlp-http-production.shopifysvc.com |
| Klaviyo Inc. | Marketing | script | static.klaviyo.com |
| Google LLC | Necessary | script | fonts.googleapis.com |
| Google LLC | Necessary | script | fonts.gstatic.com |
| Shopify Inc. | Necessary | script | cdn.shopify.com |
| TrustARC | Other | script | consent.trustarc.com |
Scan history
1 completed scans: cookies and trackers per scan, latest on Jul 22, 2026.
Trend appears after a couple of scans.
Recent scans
| Jul 22, 2026 | 10 120 |
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