kia.com
Last scanned Jun 22, 2026
kia.com received 70 out of 100 in its WCAG 2.2 accessibility assessment performed on June 22, 2026, meeting some requirements but with room for improvement. The assessment uncovered 13 distinct accessibility violations totalling 247 instances, including 169 critical, 75 serious, 3 moderate issues. The most pressing issues include images missing alternative text (WCAG 1.1.1), 145 instances; insufficient colour contrast (WCAG 1.4.3), 31 instances; and links without accessible names (WCAG 2.4.4, 4.1.2), 11 instances. The assessment covered 10 pages across 229 unique page templates. The site employs OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 73 third-party requests were detected from 21 vendors.
WCAG AA
kia.com
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Visual Inspection
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+ 243 more issues (on 10 pages)
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Claim & unlock all · 302 pages+ 243 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 302 pages+ 243 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 302 pagesScan Coverage
Score is based on 10 structurally unique pages representing 302 discovered URLs.
Key Accessibility Issues
247 violations found across 13 rules — 169 critical, 75 serious, 3 moderate, 0 minor
Ensures <img> elements have alternate text or a role of none or presentation (mobile 320px)
WCAG 1.1.1 · 145 instances found · How to fix →
Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds
WCAG 1.4.3 · 31 instances found · How to fix →
Ensures links have discernible text
WCAG 2.4.4, 4.1.2 · 11 instances found · How to fix →
Ensures buttons have discernible text
WCAG 4.1.2 · 10 instances found
Ensures interactive controls are not nested as they are not always announced by screen readers or can cause focus problems for assistive technologies
WCAG 4.1.2 · 10 instances found
Ensures aria-hidden elements are not focusable nor contain focusable elements (mobile 320px)
WCAG 4.1.2 · 8 instances found · How to fix →
Ensures elements with an ARIA role that require parent roles are contained by them
WCAG 1.3.1 · 6 instances found
Ensures <li> elements are used semantically
WCAG 1.3.1 · 6 instances found
Ensures an element's role supports its ARIA attributes (mobile 320px)
WCAG 4.1.2 · 5 instances found · How to fix →
Ensure touch target have sufficient size and space (mobile 320px)
WCAG 2.5.8 · 5 instances found
Cookie Consent & Compliance
kia.com relies on OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for kia.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
73 requests detected from 21 vendors — Amazon, Microsoft, Quantcast, reddit, SiriusXM...
Third-Party Trackers
73 requests detected from 21 vendors — Amazon, Microsoft, Quantcast, reddit, SiriusXM...
Analytics
20
Marketing
12
Necessary
10
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Amazon | Advertising | script | c.amazon-adsystem.com |
| Microsoft | Advertising | pixel | bat.bing.com |
| Quantcast | Advertising | script | secure.quantserve.com |
| Quantcast | Advertising | script | rules.quantcount.com |
| Advertising | script | www.redditstatic.com | |
| SiriusXM | Advertising | script | sca-6879-adswizz.attribution.adswizz.com |
| Spotify | Advertising | script | pixels.spotify.com |
| Teads | Advertising | script | p.teads.tv |
| Cloudflare Inc. | Analytics | script | static.cloudflareinsights.com |
| Analytics | script | region1.analytics.google.com | |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Microsoft | Analytics | script | www.clarity.ms |
| Amazon | Essential | script | d1eoo1tco6rr5e.cloudfront.net |
| Cloudflare | Essential | script | embed.cloudflarestream.com |
| Essential | script | www.google.dk | |
| Essential | script | s.pinimg.com | |
| Essential | script | pixel-config.reddit.com | |
| Wingify | Essential | script | dev.visualwebsiteoptimizer.com |
| Google LLC | Marketing | script | www.google.com |
| LinkedIn Corporation | Marketing | script | snap.licdn.com |
| LinkedIn Corporation | Marketing | pixel | px.ads.linkedin.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Pinterest Inc. | Marketing | pixel | ct.pinterest.com |
| TikTok | Marketing | script | analytics.tiktok.com |
| Cloudflare Inc. | Necessary | script | cdnjs.cloudflare.com |
| Google LLC | Necessary | script | fonts.googleapis.com |
| Google LLC | Necessary | script | fonts.gstatic.com |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| Other | script | www.google-analytics.com | |
| Other | script | stats.g.doubleclick.net | |
| Other | script | ad.doubleclick.net | |
| Other | pixel | adservice.google.com | |
| Other | script | www.googleadservices.com | |
| OneTrust | Other | script | geolocation.onetrust.com |
| Oracle | Other | script | tags.bkrtx.com |
| The Trade Desk | Other | pixel | js.adsrvr.org |
| Social | pixel | alb.reddit.com |
Cookies
39 cookies detected — 2 necessary, 21 analytics, 7 marketing
Cookies
39 cookies detected — 2 necessary, 21 analytics, 7 marketing
Total
39
Necessary
2
Functional
0
Analytics
21
Marketing
7
Unknown
9
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| _ga | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _gat | .kia.com | Analytics | Google Analytics | Expired | — | — | 1st |
| _gat_UA-181263802-1 | .kia.com | Analytics | Google Analytics | Expired | — | — | 1st |
| _gat_UA-204795128-4 | .kia.com | Analytics | Google Analytics | Expired | — | — | 1st |
| _gat_UA-204795128-8 | .kia.com | Analytics | Google Analytics | Expired | — | — | 1st |
| _ga_3WEEGMSQLE | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_4GGDFSG6TM | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_546LWY5S75 | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_CYMPC8657T | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_FVEL3ZRDSH | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_N9F3NP2K2Y | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_QHPND94J2Q | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_ZEJPHEL186 | .kia.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _gcl_au | .kia.com | Analytics | Google Analytics | 88 d | — | — | 1st |
| _gid | .kia.com | Analytics | Google Analytics | Expired | — | — | 1st |
| _vis_opt_s | .kia.com | Analytics | VWO | 98 d | — | — | 1st |
| _vis_opt_test_cookie | .kia.com | Analytics | VWO | Session | — | — | 1st |
| _vwo_ds | .kia.com | Analytics | VWO | 28 d | — | — | 1st |
| _vwo_sn | .kia.com | Analytics | VWO | Expired | — | — | 1st |
| _vwo_uuid | .kia.com | Analytics | VWO | 363 d | — | — | 1st |
| _vwo_uuid_v2 | .kia.com | Analytics | VWO | 364 d | — | — | 1st |
| _dc_gtm_UA-126548408-10 | .kia.com | Marketing | Google Tag Manager | Expired | — | — | 1st |
| _dc_gtm_UA-37592437-10 | .kia.com | Marketing | Google Tag Manager | Expired | — | — | 1st |
| _fbp | .kia.com | Marketing | 88 d | — | — | 1st | |
| _pin_unauth | .kia.com | Marketing | 363 d | — | — | 1st | |
| _rdt_uuid | .kia.com | Marketing | 88 d | ✓ | — | 1st | |
| _ttp | .kia.com | Marketing | TikTok | 88 d | — | — | 1st |
| _tt_enable_cookie | .kia.com | Marketing | TikTok | 88 d | — | — | 1st |
| __cflb | www.kia.com | Necessary | Cloudflare | Expired | ✓ | ✓ | 1st |
| __cf_bm | .www.kia.com | Necessary | Cloudflare | Expired | ✓ | ✓ | 1st |
| afx_ptpce | .kia.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| afx_syndr | .kia.com | Unknown | — | Session | ✓ | — | 1st |
| OptanonConsent | .kia.com | Unknown | — | 363 d | — | — | 1st |
| TS01675e00 | .www.kia.com | Unknown | — | Expired | — | — | 1st |
| ttcsid | .kia.com | Unknown | — | 88 d | — | — | 1st |
| ttcsid_CKVI5U3C77UDR4OH6T7G | .kia.com | Unknown | — | 88 d | — | — | 1st |
| ttcsid_D2CT5URC77U067DPJV50 | .kia.com | Unknown | — | 88 d | — | — | 1st |
| __qca | .kia.com | Unknown | — | 1.1 yr | — | — | 1st |
| __spdt | www.kia.com | Unknown | — | 363 d | — | — | 1st |
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