macys.com
Last scanned Jun 22, 2026
macys.com scored a strong 84 out of 100 in its WCAG 2.2 accessibility audit conducted on June 22, 2026. The audit uncovered 4 distinct accessibility violations totalling 61 instances, including 52 critical, 8 serious, 1 moderate issues. The most pressing issues include images missing alternative text (WCAG 1.1.1), 52 instances; links without accessible names (WCAG 2.4.4, 4.1.2), 6 instances; and touch targets too small (WCAG 2.5.8), 2 instances. The assessment covered 10 pages across 476 unique page templates. The site employs OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 446 third-party requests were detected from 32 vendors.
WCAG AA
macys.com
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Visual Inspection
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+ 57 more issues (on 10 pages)
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Claim & unlock all · 525 pages+ 57 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 525 pages+ 57 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 525 pagesScan Coverage
Score is based on 10 structurally unique pages representing 525 discovered URLs.
Key Accessibility Issues
61 violations found across 4 rules — 52 critical, 8 serious, 1 moderate, 0 minor
Ensures <img> elements have alternate text or a role of none or presentation
WCAG 1.1.1 · 52 instances found · How to fix →
Ensures links have discernible text
WCAG 2.4.4, 4.1.2 · 6 instances found · How to fix →
Ensure touch target have sufficient size and space (mobile 320px)
WCAG 2.5.8 · 2 instances found
Page has no <h1> heading — every page should have exactly one
WCAG 1.3.1 · 1 instance found · How to fix →
Cookie Consent & Compliance
macys.com uses OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for macys.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
446 requests detected from 32 vendors — Dentsu, LiveRamp, Mediaocean, Microsoft, NextRoll...
Third-Party Trackers
446 requests detected from 32 vendors — Dentsu, LiveRamp, Mediaocean, Microsoft, NextRoll...
Analytics
139
Marketing
40
Necessary
22
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Dentsu | Advertising | script | track.sv.rkdms.com |
| LiveRamp | Advertising | script | di.rlcdn.com |
| Mediaocean | Advertising | script | servedby.flashtalking.com |
| Microsoft | Advertising | pixel | bat.bing.com |
| NextRoll | Advertising | script | s.adroll.com |
| Oracle | Advertising | script | d.oracleinfinity.io |
| PebblePost | Advertising | script | cdn.pbbl.co |
| PublicisGroupe | Advertising | script | www.mczbf.com |
| Skai | Advertising | script | resources.xg4ken.com |
| Snap | Advertising | script | sc-static.net |
| STG | Advertising | script | bk8d4asi.micpn.com |
| Taboola | Advertising | script | cdn.taboola.com |
| TransUnion | Advertising | script | d.agkn.com |
| Advertising | pixel | static.ads-twitter.com | |
| UpsellIt | Advertising | script | www.upsellit.com |
| VideoAmp | Advertising | script | b.videoamp.com |
| Akamai | Analytics | script | 684dd331.akstat.io |
| Akamai | Analytics | script | s.go-mpulse.net |
| Akamai | Analytics | script | 684dd32a.akstat.io |
| Akamai | Analytics | script | 684dd313.akstat.io |
| Akamai | Analytics | script | 02179912.akstat.io |
| Akamai | Analytics | script | 02179914.akstat.io |
| Fullstory | Analytics | script | edge.fullstory.com |
| Analytics | script | region1.analytics.google.com | |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Macy's | Analytics | script | assets.macysassets.com |
| Medallia | Analytics | script | resources.digital-cloud.medallia.com |
| Tealium | Analytics | script | tags.tiqcdn.com |
| Tealium | Analytics | script | collect.tealiumiq.com |
| Adobe | Essential | script | edge.adobedc.net |
| Adobe | Essential | script | s7d1.scene7.com |
| Amazon | Essential | script | d1n00d49gkbray.cloudfront.net |
| Essential | script | www.google.dk | |
| Essential | script | storage.googleapis.com | |
| Essential | script | www.gstatic.com | |
| Essential | script | s.pinimg.com | |
| Yahoo! | Essential | script | s.yimg.com |
| Yahoo! | Essential | script | sp.analytics.yahoo.com |
| Google LLC | Marketing | script | www.google.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Pinterest Inc. | Marketing | pixel | ct.pinterest.com |
| Snap Inc. | Marketing | pixel | tr.snapchat.com |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| Adobe | Other | pixel | adobedc.demdex.net |
| Other | script | 14350673.fls.doubleclick.net | |
| Other | script | www.googleadservices.com | |
| Other | pixel | adservice.google.com | |
| OneTrust | Other | script | geolocation.onetrust.com |
| Snap | Social | script | tr6.snapchat.com |
Cookies
44 cookies detected — 0 necessary, 5 analytics, 5 marketing
Cookies
44 cookies detected — 0 necessary, 5 analytics, 5 marketing
Total
44
Necessary
0
Functional
1
Analytics
5
Marketing
5
Unknown
33
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| mp_macys_mixpanel | .macys.com | Analytics | Mixpanel | 363 d | — | — | 1st |
| _abck | .macys.com | Analytics | Akamai | 363 d | ✓ | — | 1st |
| _ga | .macys.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _ga_HXF6P409HF | .macys.com | Analytics | Google Analytics | 1.1 yr | — | — | 1st |
| _gcl_au | .macys.com | Analytics | Google Analytics | 88 d | — | — | 1st |
| currency | .macys.com | Functional | Currency | Session | ✓ | — | 1st |
| _fbp | .macys.com | Marketing | 88 d | — | — | 1st | |
| _scid | .macys.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| _scid_r | .macys.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| _uetsid | .macys.com | Marketing | Microsoft Ads | Expired | — | — | 1st |
| _uetvid | .macys.com | Marketing | Microsoft Ads | 1.1 yr | — | — | 1st |
| affinity | www.macys.com | Unknown | — | Session | ✓ | ✓ | 1st |
| ak_bmsc | .macys.com | Unknown | — | Expired | — | ✓ | 1st |
| AMCV_8D0867C25245AE650A490D4C%40AdobeOrg | .macys.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| bc_invalidateUrlCache_targeting | www.macys.com | Unknown | — | Expired | — | — | 1st |
| bluecoreNV | www.macys.com | Unknown | — | 345 d | — | — | 1st |
| bm_lso | .www.macys.com | Unknown | — | 28 d | — | — | 1st |
| bm_mi | .macys.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_s | .macys.com | Unknown | — | 29 d | ✓ | ✓ | 1st |
| bm_so | .macys.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_ss | .macys.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| bm_sv | .macys.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_sz | .macys.com | Unknown | — | Expired | — | — | 1st |
| cjConsent | .macys.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| fs_lua | .macys.com | Unknown | — | Expired | ✓ | — | 1st |
| fs_uid | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| GCLB | www.macys.com | Unknown | — | Session | — | ✓ | 1st |
| kampyle_userid | www.macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| kndctr_8D0867C25245AE650A490D4C_AdobeOrg_cluster | .macys.com | Unknown | — | Expired | ✓ | — | 1st |
| kndctr_8D0867C25245AE650A490D4C_AdobeOrg_identity | .macys.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| mercury | .macys.com | Unknown | — | Session | ✓ | — | 1st |
| MISCGCs | .macys.com | Unknown | — | 28 d | ✓ | — | 1st |
| OptanonAlertBoxClosed | .macys.com | Unknown | — | 363 d | — | — | 1st |
| OptanonConsent | .macys.com | Unknown | — | 363 d | — | — | 1st |
| PIM-SESSION-ID | .macys.com | Unknown | — | Session | — | — | 1st |
| RT | .macys.com | Unknown | — | 5 d | — | — | 1st |
| SEED | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| shippingCountry | .macys.com | Unknown | — | Session | ✓ | — | 1st |
| Tld-kampyleSessionPageCounter | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| Tld-kampyleUserPercentile | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| Tld-kampyleUserSession | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| Tld-kampyleUserSessionsCount | .macys.com | Unknown | — | 363 d | ✓ | — | 1st |
| utag_main | .macys.com | Unknown | — | 363 d | — | — | 1st |
| _mibhv | www.macys.com | Unknown | — | 363 d | ✓ | — | 1st |
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