Does mattel.net use cookies?

mattel.net uses 11 cookies, 11 of which are set by third-party domains. The site uses TrustArc as its consent management platform.

Does mattel.net use a cookie banner (CMP)?

Yes. mattel.net uses TrustArc as its consent management platform. IAB TCF v2.3 was not detected. Google Consent Mode v2 was not detected.

Which third-party trackers does mattel.net use?

mattel.net loads 18 third-party requests from 9 vendors, including Optimizely, Google LLC, Optimizely Inc., Bazaarvoice, Shopify.

How many marketing and analytics cookies does mattel.net set?

mattel.net sets 0 marketing and 1 analytics cookies, alongside 0 strictly necessary cookies. Under GDPR and the ePrivacy Directive, non-essential cookies require prior consent.

mattel.net

Item: mattel.net
Author: Passiro

https://mattel.net

Last scanned Jul 17, 2026

A cookie scan of mattel.net completed on July 17, 2026 found 11 cookies and 18 third-party tracking requests. The assessment covered 2 pages across 2 unique page templates. The site employs TrustArc as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 18 third-party requests were detected from 9 vendors.

Claim & unlock

Third-party

Trackers

Vendors

Consent banner

TrustArc

Scans

Cookies

11 cookies detected: 0 necessary, 1 analytics, 0 marketing, 11 third-party

Total

Necessary

Functional

Analytics

Marketing

Unknown

11 third-party cookies detected

Third-party cookies require explicit user consent under GDPR/ePrivacy.

Filter by category

Name	Domain	Category	Provider	Expiry	Secure	HttpOnly	Party
optimizelyEndUserId	.mattel.com	Analytics	Optimizely	174 d	–	–	3rd
cart_currency	shop.mattel.com	Functional	E-commerce	8 d	–	–	3rd
builderSessionId	about.mattel.com	Unknown	-	Expired	✓	–	3rd
BVBRANDID	.mattel.com	Unknown	-	359 d	✓	–	3rd
BVBRANDSID	.mattel.com	Unknown	-	Expired	✓	–	3rd
localization	shop.mattel.com	Unknown	-	359 d	–	–	3rd
notice_behavior	.mattel.com	Unknown	-	Session	✓	–	3rd
optimizelySession	.mattel.com	Unknown	-	174 d	–	–	3rd
selectedLocale	shop.mattel.com	Unknown	-	24 d	–	–	3rd
TAsessionID	.mattel.com	Unknown	-	Expired	✓	–	3rd
_shopify_essential	shop.mattel.com	Unknown	-	359 d	✓	✓	3rd

Third-Party Trackers

18 requests detected from 9 vendors: Optimizely, Google LLC, Optimizely Inc., Bazaarvoice, Shopify...

Analytics

Marketing

Necessary

Functional

Other

Vendor	Category	Type	Domain
Optimizely	Advertising	script	cdn3.optimizely.com
Google LLC	Analytics	script	www.googletagmanager.com
Optimizely Inc.	Analytics	script	cdn.optimizely.com
Optimizely Inc.	Analytics	pixel	logx.optimizely.com
Bazaarvoice	Essential	script	apps.bazaarvoice.com
Shopify	Essential	script	shop.app
Shopify	Essential	script	otlp-http-production.shopifysvc.com
Klaviyo Inc.	Marketing	script	static.klaviyo.com
Cloudflare Inc.	Necessary	script	cdnjs.cloudflare.com
Google LLC	Necessary	script	fonts.googleapis.com
Google LLC	Necessary	script	fonts.gstatic.com
Shopify Inc.	Necessary	script	cdn.shopify.com
TrustARC	Other	script	consent.trustarc.com