mcdonalds.com
Last scanned Jun 22, 2026
mcdonalds.com scored a strong 97 out of 100 in its WCAG 2.2 accessibility assessment performed on June 22, 2026. The assessment identified 3 distinct accessibility violations totalling 14 instances, including 1 critical, 12 serious, 1 moderate issues. The most pressing issues include links without accessible names (WCAG 2.4.4, 4.1.2), 12 instances; invalid ARIA roles (WCAG 4.1.2), 1 instance; and heading levels skipped (WCAG 1.3.1), 1 instance. The assessment covered 10 pages across 224 unique page templates. The site employs OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 50 third-party requests were detected from 11 vendors.
WCAG AAA
mcdonalds.com
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+ 11 more issues (on 10 pages)
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Claim & unlock all · 241 pages+ 11 more issues (on 10 pages)
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Claim & unlock all · 241 pagesScan Coverage
Score is based on 10 structurally unique pages representing 241 discovered URLs.
Key Accessibility Issues
14 violations found across 3 rules — 1 critical, 12 serious, 1 moderate, 0 minor
Ensures links have discernible text
WCAG 2.4.4, 4.1.2 · 12 instances found · How to fix →
Ensures all elements with a role attribute use a valid value
WCAG 4.1.2 · 1 instance found · How to fix →
Heading level skipped from <h1> to <h3>
WCAG 1.3.1 · 1 instance found · How to fix →
Cookie Consent & Compliance
mcdonalds.com uses OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for mcdonalds.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
50 requests detected from 11 vendors — Snap, Akamai, Google LLC, Adobe, Meta Platforms, Inc....
Third-Party Trackers
50 requests detected from 11 vendors — Snap, Akamai, Google LLC, Adobe, Meta Platforms, Inc....
Analytics
15
Marketing
3
Necessary
5
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Snap | Advertising | script | sc-static.net |
| Akamai | Analytics | script | s.go-mpulse.net |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Adobe | Essential | script | s7d1.scene7.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Snap Inc. | Marketing | pixel | tr.snapchat.com |
| Cybot A/S (Cookiebot) | Necessary | script | consent.cookiebot.com |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| Other | script | ad.doubleclick.net | |
| Other | pixel | adservice.google.com | |
| OneTrust | Other | script | cdn-ukwest.onetrust.com |
| OneTrust | Other | script | geolocation.onetrust.com |
| UserCentrics | Other | script | consentcdn.cookiebot.com |
| Snap | Social | script | tr6.snapchat.com |
Cookies
14 cookies detected — 0 necessary, 2 analytics, 3 marketing
Cookies
14 cookies detected — 0 necessary, 2 analytics, 3 marketing
Total
14
Necessary
0
Functional
0
Analytics
2
Marketing
3
Unknown
9
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| _abck | .mcdonalds.com | Analytics | Akamai | 362 d | ✓ | — | 1st |
| _gcl_au | .mcdonalds.com | Analytics | Google Analytics | 87 d | — | — | 1st |
| _fbp | .mcdonalds.com | Marketing | 87 d | — | — | 1st | |
| _scid | .mcdonalds.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| _scid_r | .mcdonalds.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| affinity | www.mcdonalds.com | Unknown | — | Session | ✓ | ✓ | 1st |
| AKA_A2 | .mcdonalds.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| ak_bmsc | .mcdonalds.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| bm_sz | .mcdonalds.com | Unknown | — | Expired | ✓ | — | 1st |
| locationpopup | www.mcdonalds.com | Unknown | — | Expired | — | — | 1st |
| MCDCountry_code | www.mcdonalds.com | Unknown | — | Session | — | — | 1st |
| OptanonConsent | .mcdonalds.com | Unknown | — | 362 d | — | — | 1st |
| OptanonConsent | .www.mcdonalds.com | Unknown | — | 362 d | — | — | 1st |
| RT | .mcdonalds.com | Unknown | — | 4 d | — | — | 1st |
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