merlinautogroup.com
Last scanned October 27, 2026
A cookie scan of merlinautogroup.com conducted on October 27, 2026 found 28 cookies and 20 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site relies on CookieYes as its consent management platform. Neither IAB TCF v2.3 nor Google Consent Mode v2 was observed on our check. 20 third-party requests were detected from 8 vendors.
Consent behaviour grade
32 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Automated point-in-time check of the scanned pages; not legal advice.
Consent enforcement level
-
1
Nothing non-essential runs before consent is given. This is the strict reading of ePrivacy Article 5(3) and the strongest position.
-
2
Google tags load with storage defaulted to denied and send only cookieless pings before consent. Permitted in Google's model, but not the strict reading of Article 5(3).
-
3
Google Consent Mode v2 restrains Google tags, but other trackers or cookies were observed before consent.
-
4
Runs before consent This site
A consent banner is present but does not restrain tracking. Trackers and cookies run before the visitor consents.
Consent banner as encountered
The first layer offers a Reject option alongside Accept.
Load timeline before consent
Milliseconds from navigation start until each request fired or each cookie was set.
and 20 more
Observed before consent
Cookies set before consent (27)
-
_dc_gtm_UA-3129993-117marketing · Google Tag Manager -
_fbpmarketing · Facebook -
_gcl_aumarketing · Google Ads -
_gaanalytics · Google Analytics -
_ga_7MMWHW0QTWanalytics · Google Analytics -
_ga_LSDD052G5Tanalytics · Google Analytics -
_ga_ZKV1GHQ6JQanalytics · Google Analytics -
_gat_gtag_UA_235228994_1analytics · Google Analytics -
_gat_UA-235228994-1analytics · Google Analytics -
_gat_UA-50742137-1analytics · Google Analytics -
_gidanalytics · Google Analytics -
_hjSession_2169590analytics · Hotjar -
_hjSessionUser_2169590analytics · Hotjar -
sbjs_currentanalytics · WooCommerce -
sbjs_current_addanalytics · WooCommerce -
sbjs_firstanalytics · WooCommerce -
sbjs_first_addanalytics · WooCommerce -
sbjs_migrationsanalytics · WooCommerce -
sbjs_sessionanalytics · WooCommerce -
sbjs_udataanalytics · WooCommerce - and 7 more
Tracking requests before consent (12)
- ContentSquare static.hotjar.com set by www.googletagmanager.com/gtm.js · at 462 ms
- ContentSquare vc.hotjar.io set by script.hotjar.com/modules.fe0d6537f87c9cb831d4.js · at 2019 ms
- Google LLC www.googletagmanager.com at 229 ms
- Google LLC region1.analytics.google.com set by www.googletagmanager.com/js · at 619 ms
- www.google.com www.google.com set by www.googletagmanager.com/js · at 230 ms
- Google LLC www.google.com set by www.googletagmanager.com/js · at 230 ms
- Google LLC maps.googleapis.com at 640 ms
- CallRail cdn.callrail.com at 230 ms
- Meta Platforms, Inc. connect.facebook.net set by www.merlinautogroup.com · at 263 ms
- Meta Platforms, Inc. www.facebook.com at 424 ms
- Google LLC www.google-analytics.com set by www.googletagmanager.com/js · at 439 ms
- Google LLC stats.g.doubleclick.net set by www.google-analytics.com/analytics.js · at 527 ms
How we tested
Browser: Chrome/150.0.7871.124 · Scan origin: EU · Viewport: 1440×900 · Checked: 27 Oct 2026 03:39
Cookies
28
Third-party
0
Trackers
20
Vendors
8
Consent banner
CookieYes
Scans
1
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Compliance by audience
European Union
✗ Not metGDPR + ePrivacy · Prior consent (opt-in)
United Kingdom
✗ Not metUK GDPR + PECR · Consent-based
United States
✓ Meets this modelCCPA/CPRA + state laws · Notice & opt-out
Canada
! Needs attentionPIPEDA + Québec Law 25 · Consent-based
Brazil
! Needs attentionLGPD · Consent-based
Scanned from the EU; sites may serve different banners or tracking to other regions. Verdicts reflect observed behaviour measured against each audience's rules.
Connection security
HTTPS supported
✓Redirects HTTP to HTTPS
✓HSTS
✗Content Security Policy
✗
Third-Party Trackers
20 requests detected from 8 vendors: ContentSquare, Google LLC, www.google.com, CallRail, Meta Platforms, Inc....
Third-Party Trackers
20 requests detected from 8 vendors: ContentSquare, Google LLC, www.google.com, CallRail, Meta Platforms, Inc....
Analytics
5
Marketing
3
Necessary
8
Functional
2
Other
2
| Vendor | Category | Type | Domain |
|---|---|---|---|
| ContentSquare before consent ContentSquare tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | static.hotjar.com |
| ContentSquare before consent ContentSquare tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | vc.hotjar.io |
| Google LLC before consent Google Tag Manager | Analytics | script | www.googletagmanager.com |
| Google LLC before consent Google tracker domain (source: Disconnect.me, category: Analytics) | Analytics | script | region1.analytics.google.com |
| www.google.com before consent | Analytics | fetch | www.google.com |
| Google LLC before consent Google reCAPTCHA bot protection | Functional | script | www.google.com |
| Google LLC before consent Google Maps API | Functional | script | maps.googleapis.com |
| CallRail before consent CallRail tracker domain (source: Disconnect.me, category: Advertising) | Marketing | script | cdn.callrail.com |
| Meta Platforms, Inc. before consent Facebook SDK / Pixel | Marketing | script | connect.facebook.net |
| Meta Platforms, Inc. before consent Facebook tracking pixel | Marketing | pixel | www.facebook.com |
| Amazon Amazon tracker domain (source: Disconnect.me, category: Content) | Necessary | script | d3mzpwrvvjm244.cloudfront.net |
| Google LLC Google tracker domain (source: Disconnect.me, category: Content) | Necessary | script | www.gstatic.com |
| Google LLC Google tracker domain (source: Disconnect.me, category: Content) | Necessary | script | www.google.dk |
| Google LLC Google Fonts files | Necessary | script | fonts.gstatic.com |
| Google LLC Google Fonts stylesheet | Necessary | script | fonts.googleapis.com |
| Google LLC Google tracker domain (source: Disconnect.me, category: Content) | Necessary | script | lh3.googleusercontent.com |
| Paypal Paypal tracker domain (source: Disconnect.me, category: Content) | Necessary | script | www.paypal.com |
| PayPal Holdings PayPal SDK | Necessary | script | www.paypal.com |
| Google LLC before consent Google tracker domain (source: Disconnect.me, category: FingerprintingGeneral) | Unknown | script | www.google-analytics.com |
| Google LLC before consent Google tracker domain (source: Disconnect.me, category: FingerprintingGeneral) | Unknown | script | stats.g.doubleclick.net |
Scan history
One completed scan: cookies and trackers from the scan on October 27, 2026.
Recent scans
| October 27, 2026 | 28 20 |
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