Does midfirst.com use cookies?

midfirst.com uses 20 cookies. The site uses TrustArc as its consent management platform.

Does midfirst.com use a cookie banner (CMP)?

Yes. midfirst.com uses TrustArc as its consent management platform. IAB TCF v2.3 was not detected. Google Consent Mode v2 was not detected.

Which third-party trackers does midfirst.com use?

midfirst.com loads 134 third-party requests from 9 vendors, including Amazon, Microsoft, StackAdapt, Google, Google LLC.

How many marketing and analytics cookies does midfirst.com set?

midfirst.com sets 1 marketing and 4 analytics cookies, alongside 0 strictly necessary cookies. Under GDPR and the ePrivacy Directive, non-essential cookies require prior consent.

midfirst.com

Item: midfirst.com
Author: Passiro

https://midfirst.com

Last scanned Jul 9, 2026

A cookie scan of midfirst.com performed on July 9, 2026 found 20 cookies and 134 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site uses TrustArc as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 134 third-party requests were detected from 9 vendors.

Claim & unlock

Third-party

Trackers

134

Vendors

Consent banner

TrustArc

Scans

Cookies

20 cookies detected: 0 necessary, 4 analytics, 1 marketing

Total

Necessary

Functional

Analytics

Marketing

Unknown

Filter by category

Name	Domain	Category	Provider	Expiry	Secure	HttpOnly	Party
_ga	.midfirst.com	Analytics	Google Analytics	1.1 yr	–	–	1st
_ga_2JL9BGR2ZQ	.midfirst.com	Analytics	Google Analytics	1.1 yr	–	–	1st
_ga_NWTDWHQS5P	.midfirst.com	Analytics	Google Analytics	1.1 yr	–	–	1st
_gcl_au	.midfirst.com	Analytics	Google Analytics	90 d	–	–	1st
_fbp	.midfirst.com	Marketing	Facebook	90 d	–	–	1st
.AspNetCore.Antiforgery.EC5Dm2o5mC4	www.midfirst.com	Unknown	-	Session	–	✓	1st
CMSLandingPageLoaded	www.midfirst.com	Unknown	-	Expired	–	–	1st
CurrentContact	www.midfirst.com	Unknown	-	1.1 yr	–	–	1st
FPAU	.midfirst.com	Unknown	-	90 d	✓	–	1st
FPID	.midfirst.com	Unknown	-	1.1 yr	✓	✓	1st
FPLC	.midfirst.com	Unknown	-	1 d	✓	–	1st
incap_ses_232_1692625	.midfirst.com	Unknown	-	Session	✓	–	1st
MFB_ViewportSize	www.midfirst.com	Unknown	-	1.1 yr	✓	–	1st
Midfirst_Session	www.midfirst.com	Unknown	-	1 d	✓	✓	1st
MidFirst_State	www.midfirst.com	Unknown	-	30 d	–	–	1st
MidFirst_Zip	www.midfirst.com	Unknown	-	30 d	–	–	1st
nlbi_1692625	.midfirst.com	Unknown	-	Session	✓	✓	1st
notice_behavior	.midfirst.com	Unknown	-	365 d	✓	–	1st
UI	www.midfirst.com	Unknown	-	Session	–	–	1st
visid_incap_1692625	.midfirst.com	Unknown	-	365 d	✓	✓	1st

Third-Party Trackers

134 requests detected from 9 vendors: Amazon, Microsoft, StackAdapt, Google, Google LLC...

Analytics

Marketing

Necessary

Functional

Other

Vendor	Category	Type	Domain
Amazon	Advertising	script	c.amazon-adsystem.com
Microsoft	Advertising	pixel	bat.bing.com
StackAdapt	Advertising	script	tags.srv.stackadapt.com
Google	Analytics	script	region1.analytics.google.com
Google LLC	Analytics	script	www.googletagmanager.com
Google	Essential	script	www.google.dk
LinkedIn Corporation	Marketing	script	snap.licdn.com
LinkedIn Corporation	Marketing	pixel	px.ads.linkedin.com
Meta Platforms, Inc.	Marketing	script	connect.facebook.net
Meta Platforms, Inc.	Marketing	pixel	www.facebook.com
Google	Other	script	ad.doubleclick.net
Google	Other	pixel	adservice.google.com
The Trade Desk	Other	pixel	insight.adsrvr.org
TrustARC	Other	script	consent.trustarc.com