primark.com
Last scanned Jun 22, 2026
primark.com achieved 0 out of 100 in a WCAG 2.2 accessibility scan conducted on June 22, 2026, indicating significant compliance gaps. No accessibility violations were identified during this scan. The assessment covered 10 pages across 10 unique page templates. The site relies on OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 111 third-party requests were detected from 6 vendors.
WCAG AA
primark.com
Scan complete
Visual Inspection
WCAG 2.2 Score
10 pages scanned
0 issues found
WCAG 2.2 Score
10 pages scanned
0 issues found
WCAG 2.2 Score
10 pages scanned
0 issues found
Cookie Consent & Compliance
primark.com employs OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for primark.com — including IAB TCF v2.3 and Google Consent Mode v2.
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Third-Party Trackers
111 requests detected from 6 vendors — Mastercard, Akamai, Google LLC, Salesforce, Google...
Third-Party Trackers
111 requests detected from 6 vendors — Mastercard, Akamai, Google LLC, Salesforce, Google...
Analytics
25
Marketing
0
Necessary
0
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Mastercard | Advertising | script | cdn-eu.dynamicyield.com |
| Akamai | Analytics | script | s.go-mpulse.net |
| Akamai | Analytics | script | 02179913.akstat.io |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Salesforce | Essential | script | cdn.evgnet.com |
| Other | script | pagead2.googlesyndication.com | |
| OneTrust | Other | script | cdn-ukwest.onetrust.com |
Cookies
9 cookies detected — 0 necessary, 1 analytics, 0 marketing
Cookies
9 cookies detected — 0 necessary, 1 analytics, 0 marketing
Total
9
Necessary
0
Functional
0
Analytics
1
Marketing
0
Unknown
8
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| _abck | .primark.com | Analytics | Akamai | 363 d | ✓ | — | 1st |
| akacd_os_prod2 | www.primark.com | Unknown | — | Session | ✓ | — | 1st |
| AKA_A2 | .primark.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| ak_bmsc | .primark.com | Unknown | — | Expired | — | ✓ | 1st |
| bm_sz | .primark.com | Unknown | — | Expired | — | — | 1st |
| OptanonConsent | .primark.com | Unknown | — | 363 d | — | — | 1st |
| previousPath | www.primark.com | Unknown | — | Session | — | — | 1st |
| primark-locale | www.primark.com | Unknown | — | Session | — | — | 1st |
| RT | .www.primark.com | Unknown | — | 5 d | — | — | 1st |
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