Does serta.com use cookies?

serta.com uses 21 cookies. The site uses OneTrust as its consent management platform.

Does serta.com use a cookie banner (CMP)?

Yes. serta.com uses OneTrust as its consent management platform. IAB TCF v2.3 was not detected. Google Consent Mode v2 was not detected.

Which third-party trackers does serta.com use?

serta.com loads 94 third-party requests from 21 vendors, including Amazon, Audiense, BlueShift, Comcast, Impact.

How many marketing and analytics cookies does serta.com set?

serta.com sets 3 marketing and 1 analytics cookies, alongside 1 strictly necessary cookies. Under GDPR and the ePrivacy Directive, non-essential cookies require prior consent.

serta.com

Item: serta.com
Author: Passiro

https://serta.com

Last scanned Jul 22, 2026

A cookie scan of serta.com performed on July 22, 2026 found 21 cookies and 94 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site relies on OneTrust as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 94 third-party requests were detected from 21 vendors.

Claim & unlock

Third-party

Trackers

Vendors

Consent banner

OneTrust

Scans

Cookies

21 cookies detected: 1 necessary, 1 analytics, 3 marketing

Total

Necessary

Functional

Analytics

Marketing

Unknown

Filter by category

Name	Domain	Category	Provider	Expiry	Secure	HttpOnly	Party
_gcl_au	.serta.com	Analytics	Google Analytics	89 d	–	–	1st
_fbp	.serta.com	Marketing	Facebook	89 d	–	–	1st
_pin_unauth	.serta.com	Marketing	Pinterest	364 d	–	–	1st
_rdt_uuid	.serta.com	Marketing	Reddit	89 d	✓	–	1st
OptanonConsent	.serta.com	Necessary	OneTrust	364 d	–	–	1st
BVBRANDID	.serta.com	Unknown	-	364 d	✓	–	1st
BVBRANDSID	.serta.com	Unknown	-	Expired	✓	–	1st
BVImplmain_site	www.serta.com	Unknown	-	Session	✓	–	1st
checkout_continuity_service	www.serta.com	Unknown	-	1.1 yr	–	–	1st
FPC	www.serta.com	Unknown	-	6 d	–	–	1st
IR_10650	.serta.com	Unknown	-	Session	✓	–	1st
IR_gbd	.serta.com	Unknown	-	Session	–	–	1st
IR_PI	.serta.com	Unknown	-	364 d	✓	–	1st
kndctr_90B04CF056C1F4687F000101_AdobeOrg_cluster	.serta.com	Unknown	-	Expired	✓	–	1st
kndctr_90B04CF056C1F4687F000101_AdobeOrg_consent	.serta.com	Unknown	-	179 d	✓	–	1st
kndctr_90B04CF056C1F4687F000101_AdobeOrg_identity	.serta.com	Unknown	-	1.1 yr	✓	–	1st
_bs	.serta.com	Unknown	-	364 d	✓	–	1st
_cs_c	.serta.com	Unknown	-	1.1 yr	–	–	1st
_cs_id	.serta.com	Unknown	-	1.1 yr	–	–	1st
_cs_s	.serta.com	Unknown	-	Expired	–	–	1st
_Elevar-apex	.serta.com	Unknown	-	364 d	✓	–	1st

Third-Party Trackers

94 requests detected from 21 vendors: Amazon, Audiense, BlueShift, Comcast, Impact...

Analytics

Marketing

Necessary

Functional

Other

Vendor	Category	Type	Domain
Amazon	Advertising	script	c.amazon-adsystem.com
Audiense	Advertising	script	shopify-gtm-suite.getelevar.com
BlueShift	Advertising	script	cdn.getblueshift.com
Comcast	Advertising	script	cnv.event.prod.bidr.io
Impact	Advertising	script	d.impactradius-event.com
Impact	Advertising	script	utt.impactcdn.com
Microsoft	Advertising	pixel	bat.bing.com
Nexxen	Advertising	script	r.turn.com
reddit	Advertising	script	www.redditstatic.com
ContentSquare	Analytics	script	t.contentsquare.net
Dynatrace	Analytics	script	wyv31614.live.dynatrace.com
Google LLC	Analytics	script	www.googletagmanager.com
Adobe	Essential	script	edge.adobedc.net
Affirm	Essential	script	cdn1.affirm.com
Bazaarvoice	Essential	script	apps.bazaarvoice.com
Google	Essential	script	www.gstatic.com
Google	Essential	script	maps.gstatic.com
Pinterest	Essential	script	s.pinimg.com
Google LLC	Functional	script	www.google.com
Google LLC	Functional	script	maps.googleapis.com
Meta Platforms, Inc.	Marketing	script	connect.facebook.net
Meta Platforms, Inc.	Marketing	pixel	www.facebook.com
Pinterest Inc.	Marketing	pixel	ct.pinterest.com
Google LLC	Necessary	script	fonts.gstatic.com
Google LLC	Necessary	script	fonts.googleapis.com
OneTrust LLC	Necessary	script	cdn.cookielaw.org
Shopify Inc.	Necessary	script	cdn.shopify.com
Google	Other	script	ad.doubleclick.net
Google	Other	script	pagead2.googlesyndication.com
Google	Other	script	region1.google-analytics.com
OneTrust	Other	script	geolocation.onetrust.com
reddit	Social	pixel	alb.reddit.com