smartwool.com
Last scanned Jul 9, 2026
A cookie scan of smartwool.com completed on July 9, 2026 found 67 cookies and 152 third-party tracking requests. The assessment covered 3 pages across 3 unique page templates. The site employs OneTrust as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 152 third-party requests were detected from 26 vendors.
Consent behaviour grade 8 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Observed before consent
Cookies set before consent (67)
-
_fbpmarketing · Facebook -
_pin_unauthmarketing · Pinterest -
_rdt_uuidmarketing · Reddit -
_tt_enable_cookiemarketing · TikTok -
_ttpmarketing · TikTok -
_uetsidmarketing · Microsoft Ads -
_uetvidmarketing · Microsoft Ads -
_gaanalytics · Google Analytics -
_ga_HX896WY1ZQanalytics · Google Analytics -
_gcl_auanalytics · Google Analytics -
mp_smartwool_mixpanelanalytics · Mixpanel -
optimizelyEndUserIdanalytics · Optimizely -
cartfunctional · E-commerce -
cart_currencyfunctional · E-commerce -
__apex_test__unknown -
__exponea_etc__unknown -
__exponea_time2__unknown -
__widunknown -
_br_uid_2unknown -
_gtmeecunknown - and 47 more
Tracking requests before consent (36)
- BloomReach p.brsrvr.com
- Bluecore api.bluecore.com
- Impact vfcorporation.sjv.io set a cookie
- Impact www.ojrq.net set a cookie
- Impact utt.impactcdn.com
- Microsoft bat.bing.com set a cookie
- reddit www.redditstatic.com
- Yotpo cdn-widgetsrepository.yotpo.com
- Yotpo p.yotpo.com set a cookie
- BlueConic smartwool.blueconic.net set a cookie
- Dynatrace bf60466jbw.bf.dynatrace.com
- Google region1.analytics.google.com
- and 24 more
Cookie Consent & Compliance
smartwool.com employs OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Cookies
67
Third-party
0
Trackers
152
Vendors
26
Consent banner
OneTrust
Scans
1
Third-Party Trackers
152 requests detected from 26 vendors: BloomReach, Bluecore, Impact, Microsoft, reddit...
Third-Party Trackers
152 requests detected from 26 vendors: BloomReach, Bluecore, Impact, Microsoft, reddit...
Analytics
33
Marketing
17
Necessary
18
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| BloomReach | Advertising | script | p.brsrvr.com |
| Bluecore | Advertising | script | api.bluecore.com |
| Impact | Advertising | script | vfcorporation.sjv.io |
| Impact | Advertising | script | www.ojrq.net |
| Impact | Advertising | script | utt.impactcdn.com |
| Microsoft | Advertising | pixel | bat.bing.com |
| Advertising | script | www.redditstatic.com | |
| Yotpo | Advertising | script | cdn-widgetsrepository.yotpo.com |
| Yotpo | Advertising | script | p.yotpo.com |
| BlueConic | Analytics | script | smartwool.blueconic.net |
| Dynatrace | Analytics | script | bf60466jbw.bf.dynatrace.com |
| Analytics | script | region1.analytics.google.com | |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Medallia | Analytics | script | resources.digital-cloud-west.medallia.com |
| Optimizely Inc. | Analytics | script | cdn.optimizely.com |
| Optimizely Inc. | Analytics | pixel | logx.optimizely.com |
| QuantumMetric | Analytics | script | cdn.quantummetric.com |
| Shopify Inc. | Analytics | pixel | monorail-edge.shopifysvc.com |
| Amazon | Essential | script | d2o5idwacg3gyw.cloudfront.net |
| Dynatrace | Essential | script | js-cdn.dynatrace.com |
| Essential | script | www.google.dk | |
| Essential | script | s.pinimg.com | |
| Essential | script | pixel-config.reddit.com | |
| Shopify | Essential | script | otlp-http-production.shopifysvc.com |
| Google LLC | Marketing | script | www.google.com |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Pinterest Inc. | Marketing | pixel | ct.pinterest.com |
| TikTok | Marketing | script | analytics.tiktok.com |
| Google LLC | Necessary | script | fonts.googleapis.com |
| Google LLC | Necessary | script | fonts.gstatic.com |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| PayPal Holdings | Necessary | script | www.paypal.com |
| PayPal Holdings | Necessary | script | www.paypalobjects.com |
| Shopify Inc. | Necessary | script | cdn.shopify.com |
| Forter | Other | script | debbaa538e59.cdn4.forter.com |
| Other | script | www.googleadservices.com | |
| Other | pixel | adservice.google.com | |
| Other | script | ad.doubleclick.net | |
| OneTrust | Other | script | geolocation.onetrust.com |
| The Trade Desk | Other | pixel | js.adsrvr.org |
| TransUnion | Other | script | mpsnare.iesnare.com |
| Social | pixel | alb.reddit.com |
Scan history
1 completed scans: cookies and trackers per scan, latest on Jul 9, 2026.
Trend appears after a couple of scans.
Recent scans
| Jul 9, 2026 | 67 152 |
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