trails.com
Last scanned Jul 20, 2026
A cookie scan of trails.com completed on July 20, 2026 found 9 cookies and 172 third-party tracking requests. The assessment covered 10 pages across 10 unique page templates. The site employs Osano as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 172 third-party requests were detected from 13 vendors.
Consent behaviour grade 58 / 100
This site set tracking cookies or loaded trackers before the visitor consented.
Observed before consent
Cookies set before consent (9)
-
AMP_6ad463d0a0unknown -
AMP_MKTG_6ad463d0a0unknown -
datadomeunknown -
g_stateunknown -
IR_22353unknown -
IR_gbdunknown -
IR_PIunknown -
__stripe_midnecessary · Stripe -
__stripe_sidnecessary · Stripe
Tracking requests before consent (14)
- Braze sdk.iad-03.braze.com
- Impact utt.impactcdn.com
- Impact alltrails.pxf.io set a cookie
- Impact www.ojrq.net set a cookie
- Amplitude cdn.amplitude.com
- DataDog www.datadoghq-browser-agent.com
- Google LLC www.googletagmanager.com
- SmartBear sessions.bugsnag.com
- Amazon d27scpai1jcyi9.cloudfront.net
- Stripe r.stripe.com
- Meta Platforms, Inc. connect.facebook.net
- Datadome geo.captcha-delivery.com
- and 2 more
Cookie Consent & Compliance
trails.com does not appear to use a consent management platform. Our check observed 172 third-party requests from 13 vendors and 9 cookies. Tracking of this kind requires prior consent under GDPR Article 6 and ePrivacy Directive Article 5(3). Learn about cookie consent requirements.
What this setup is missing
- Google Consent Mode v2 is present but does not default to denied for all storage types.
Cookies
9
Third-party
0
Trackers
172
Vendors
13
Consent banner
Osano
Scans
1
Third-Party Trackers
172 requests detected from 13 vendors: Braze, Impact, Amplitude, DataDog, Google LLC...
Third-Party Trackers
172 requests detected from 13 vendors: Braze, Impact, Amplitude, DataDog, Google LLC...
Analytics
44
Marketing
11
Necessary
22
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Braze | Advertising | script | sdk.iad-03.braze.com |
| Impact | Advertising | script | utt.impactcdn.com |
| Impact | Advertising | script | alltrails.pxf.io |
| Impact | Advertising | script | www.ojrq.net |
| Amplitude | Analytics | script | cdn.amplitude.com |
| DataDog | Analytics | script | www.datadoghq-browser-agent.com |
| Google LLC | Analytics | script | www.googletagmanager.com |
| SmartBear | Analytics | script | sessions.bugsnag.com |
| Amazon | Essential | script | d27scpai1jcyi9.cloudfront.net |
| Stripe | Essential | script | r.stripe.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Stripe Inc. | Necessary | script | js.stripe.com |
| Stripe Inc. | Necessary | script | m.stripe.com |
| Datadome | Other | script | geo.captcha-delivery.com |
| Other | script | region1.google-analytics.com | |
| Osano | Other | script | cmp.osano.com |
| Stripe | Other | script | m.stripe.network |
Scan history
1 completed scans: cookies and trackers per scan, latest on Jul 20, 2026.
Trend appears after a couple of scans.
Recent scans
| Jul 20, 2026 | 9 172 |
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