underarmour.hk
Last scanned Jul 22, 2026
A cookie scan of underarmour.hk completed on July 22, 2026 found 42 cookies and 36 third-party tracking requests. The assessment covered 3 pages across 3 unique page templates. The site relies on TrustArc as its consent management platform but does not implement IAB TCF v2.3 or Google Consent Mode v2. 36 third-party requests were detected from 14 vendors.
Consent behaviour grade 8 / 100
This site set multiple tracking cookies before the visitor consented. Under ePrivacy Article 5(3), these require prior consent.
Consent enforcement level
-
1
Strict Article 5(3)
Nothing non-essential runs before consent is given. This is the strict reading of ePrivacy Article 5(3) and the strongest position.
-
2
Google tags load with storage defaulted to denied and send only cookieless pings before consent. Permitted in Google's model, but not the strict reading of Article 5(3).
-
3
Google Consent Mode v2 restrains Google tags, but other trackers or cookies were observed before consent.
-
4
Runs before consent This site
Trackers or cookies execute before the visitor consents, with no consent signals restraining them.
Observed before consent
Cookies set before consent (42)
-
__cq_dntunknown -
__cq_segunknown -
__cq_uuidunknown -
_fs_ch_cp_79UUvfpJ5mWYtLQvunknown -
_fs_ch_cp_79UUvfpJ5mWYtLQvunknown -
_fs_ch_st_FSBmUei20MqUiJb9unknown -
_fs_ch_st_FSBmUei20MqUiJb9unknown -
aa_intCampunknown -
AMCV_A9733BC75245B1A30A490D4D%40AdobeOrgunknown -
AMCVS_A9733BC75245B1A30A490D4D%40AdobeOrgunknown -
at_checkunknown -
c_munknown -
consentCookieunknown -
cqcidunknown -
cquidunknown -
crl8.fpcuidunknown -
DTunknown -
dw_dntunknown -
dwac_e08e516777871d1cbfa3b51142unknown -
dwanonymous_60fcf9f2b686e0cdf1af3d8c32e250e9unknown - and 22 more
Tracking requests before consent (17)
- IndexExchange dsum-sec.casalemedia.com set a cookie
- Magnite pixel.rubiconproject.com
- Magnite sync.search.spotxchange.com
- Microsoft ib.adnxs.com
- PubMatic image2.pubmatic.com
- Bazaarvoice cdn.curalate.com set a cookie
- Cloudflare Inc. static.cloudflareinsights.com
- Salesforce cdn.cquotient.com set a cookie
- Tealium tags.tiqcdn.com
- Adobe underarmour.scene7.com
- Qualtrics zn6rkmz1jbztqk16d-uafieldtesting.siteintercept.qualtrics.com
- Volentio JSD cdn.jsdelivr.net
- and 5 more
Cookie Consent & Compliance
underarmour.hk uses TrustArc as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Google Consent Mode v2 was not detected, which may affect measurement accuracy in Google Analytics and Google Ads. Learn about cookie consent requirements.
What this setup is missing
- Google tags were observed, but Google Consent Mode v2 was not detected.
Cookies
42
Third-party
0
Trackers
36
Vendors
14
Consent banner
TrustArc
Scans
1
Third-Party Trackers
36 requests detected from 14 vendors: IndexExchange, Magnite, Microsoft, PubMatic, Bazaarvoice...
Third-Party Trackers
36 requests detected from 14 vendors: IndexExchange, Magnite, Microsoft, PubMatic, Bazaarvoice...
Analytics
8
Marketing
0
Necessary
0
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| IndexExchange | Advertising | pixel | dsum-sec.casalemedia.com |
| Magnite | Advertising | script | pixel.rubiconproject.com |
| Magnite | Advertising | script | sync.search.spotxchange.com |
| Microsoft | Advertising | script | ib.adnxs.com |
| PubMatic | Advertising | script | image2.pubmatic.com |
| Bazaarvoice | Analytics | script | cdn.curalate.com |
| Cloudflare Inc. | Analytics | script | static.cloudflareinsights.com |
| Salesforce | Analytics | script | cdn.cquotient.com |
| Tealium | Analytics | script | tags.tiqcdn.com |
| Adobe | Essential | script | underarmour.scene7.com |
| Qualtrics | Essential | script | zn6rkmz1jbztqk16d-uafieldtesting.siteintercept.qualtrics.com |
| Volentio JSD | Essential | script | cdn.jsdelivr.net |
| Adobe | Other | pixel | dpm.demdex.net |
| Adobe | Other | pixel | cm.everesttech.net |
| Adobe | Other | pixel | underarmour.tt.omtrdc.net |
| Other | script | cm.g.doubleclick.net | |
| OpenX | Other | script | us-u.openx.net |
| TrustARC | Other | script | consent.trustarc.com |
Scan history
1 completed scans: cookies and trackers per scan, latest on Jul 22, 2026.
Trend appears after a couple of scans.
Recent scans
| Jul 22, 2026 | 42 36 |
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