asos.com
Last scanned Jun 22, 2026
asos.com received a strong 96 out of 100 in its WCAG 2.2 accessibility scan completed on June 22, 2026. The scan detected 3 distinct accessibility violations totalling 17 instances, including 9 serious, 8 moderate issues. The most pressing issues include page missing document language (WCAG 3.1.1), 8 instances; heading levels skipped (WCAG 1.3.1), 8 instances; and insufficient colour contrast (WCAG 1.4.3), 1 instance. The assessment covered 10 pages across 502 unique page templates. The site relies on OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 45 third-party requests were detected from 12 vendors.
WCAG AAA
asos.com
Scan complete
Visual Inspection
WCAG 2.2 Score
10 pages scanned
584 pages discovered
502 unique templates
Scan Coverage
Score is based on 10 structurally unique pages representing 584 discovered URLs.
17 issues found
Top Issues
Ensures every HTML document has a lang attribute
8 occurrences
Page has no <h1> heading — every page should have exactly one
8 occurrences
Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds
1 occurrence
WCAG 2.2 Score
10 pages scanned
17 issues found
WCAG 2.2 Score
10 pages scanned
17 issues found
Key Accessibility Issues
17 violations found across 3 rules — 0 critical, 9 serious, 8 moderate, 0 minor
Ensures every HTML document has a lang attribute
WCAG 3.1.1 · 8 instances found · How to fix →
Page has no <h1> heading — every page should have exactly one
WCAG 1.3.1 · 8 instances found · How to fix →
Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds
WCAG 1.4.3 · 1 instance found · How to fix →
Cookie Consent & Compliance
asos.com relies on OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for asos.com — including IAB TCF v2.3 and Google Consent Mode v2.
Set up free consent →
Third-Party Trackers
45 requests detected from 12 vendors — Braze, Akamai, ContentSquare, Google LLC, New Relic...
Third-Party Trackers
45 requests detected from 12 vendors — Braze, Akamai, ContentSquare, Google LLC, New Relic...
Analytics
21
Marketing
0
Necessary
8
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Braze | Advertising | script | js.appboycdn.com |
| Akamai | Analytics | script | s2.go-mpulse.net |
| Akamai | Analytics | script | 0217991b.akstat.io |
| Akamai | Analytics | script | 0217991c.akstat.io |
| Akamai | Analytics | script | 684dd32b.akstat.io |
| ContentSquare | Analytics | script | c.contentsquare.net |
| Google LLC | Analytics | script | www.googletagmanager.com |
| New Relic | Analytics | script | js-agent.newrelic.com |
| Optimizely Inc. | Analytics | script | cdn.optimizely.com |
| Optimizely Inc. | Analytics | pixel | logx.optimizely.com |
| Cloudinary | Essential | script | analytics-api-s.cloudinary.com |
| Google LLC | Necessary | script | fonts.googleapis.com |
| Google LLC | Necessary | script | fonts.gstatic.com |
| New Relic Inc. | Necessary | pixel | bam.nr-data.net |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| Adobe | Other | pixel | dpm.demdex.net |
| Adobe | Other | pixel | cm.everesttech.net |
| Other | script | ade.googlesyndication.com | |
| OneTrust | Other | script | geolocation.onetrust.com |
Cookies
44 cookies detected — 0 necessary, 6 analytics, 0 marketing
Cookies
44 cookies detected — 0 necessary, 6 analytics, 0 marketing
Total
44
Necessary
0
Functional
1
Analytics
6
Marketing
0
Unknown
37
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00 | .asos.com | Analytics | AB Tasty | 1.1 yr | — | — | 1st |
| ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00 | .asos.com | Analytics | AB Tasty | 1.1 yr | — | — | 1st |
| mp_asos_mixpanel | .asos.com | Analytics | Mixpanel | 363 d | — | — | 1st |
| _abck | .asos.com | Analytics | Akamai | 363 d | ✓ | — | 1st |
| _ga | .asos.com | Analytics | Google Analytics | 1.1 yr | ✓ | — | 1st |
| _ga_H5HS29D9X2 | .asos.com | Analytics | Google Analytics | 1.1 yr | ✓ | — | 1st |
| currency | www.asos.com | Functional | Currency | 363 d | — | — | 1st |
| ak_bmsc | .asos.com | Unknown | — | Expired | — | ✓ | 1st |
| AMCVS_C0137F6A52DEAFCC0A490D4C%40AdobeOrg | .asos.com | Unknown | — | Session | — | — | 1st |
| AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg | .asos.com | Unknown | — | 1.1 yr | — | — | 1st |
| asos | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| asos-anon12 | .asos.com | Unknown | — | 363 d | ✓ | ✓ | 1st |
| asos-b-sdv629 | .asos.com | Unknown | — | Expired | — | — | 1st |
| asos-ts121 | .asos.com | Unknown | — | Session | ✓ | ✓ | 1st |
| asos_drmlp | .www.asos.com | Unknown | — | Session | ✓ | — | 1st |
| bm_lso | .www.asos.com | Unknown | — | 28 d | — | — | 1st |
| bm_s | .asos.com | Unknown | — | 29 d | ✓ | ✓ | 1st |
| bm_so | .asos.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_ss | .asos.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| bm_sz | .asos.com | Unknown | — | Expired | — | — | 1st |
| browseCountry | .asos.com | Unknown | — | 363 d | — | — | 1st |
| browseCurrency | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| browseLanguage | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| browseSizeSchema | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| featuresId | .asos.com | Unknown | — | 363 d | ✓ | — | 1st |
| FPID | .asos.com | Unknown | — | 1.1 yr | ✓ | ✓ | 1st |
| FPLC | .asos.com | Unknown | — | Expired | ✓ | — | 1st |
| geocountry | .asos.com | Unknown | — | Session | — | — | 1st |
| keyStoreDataversion | .asos.com | Unknown | — | Expired | — | — | 1st |
| OptanonConsent | .asos.com | Unknown | — | 363 d | — | — | 1st |
| optimizelySession | .asos.com | Unknown | — | 178 d | — | — | 1st |
| RT | .asos.com | Unknown | — | 5 d | — | — | 1st |
| siteChromeVersion | www.asos.com | Unknown | — | Expired | — | — | 1st |
| stc-welcome-message | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| storeCode | www.asos.com | Unknown | — | 363 d | — | — | 1st |
| s_cc | .asos.com | Unknown | — | Session | — | — | 1st |
| s_ecid | .asos.com | Unknown | — | 1.1 yr | — | — | 1st |
| s_pers | .asos.com | Unknown | — | 363 d | — | — | 1st |
| _cs_c | .asos.com | Unknown | — | 1.1 yr | — | — | 1st |
| _cs_id | .asos.com | Unknown | — | 1.1 yr | — | — | 1st |
| _cs_mk_aa | .asos.com | Unknown | — | Expired | ✓ | — | 1st |
| _cs_s | .asos.com | Unknown | — | Expired | — | — | 1st |
| _gtm_session | .asos.com | Unknown | — | Session | ✓ | — | 1st |
| _s_fpv | .asos.com | Unknown | — | Expired | — | — | 1st |
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