gap.com
Last scanned Jun 22, 2026
gap.com achieved 69 out of 100 in its WCAG 2.2 accessibility audit performed on June 22, 2026, meeting some requirements but with room for improvement. The audit uncovered 7 distinct accessibility violations totalling 148 instances, including 19 critical, 128 serious, 1 moderate issues. The most pressing issues include focusable elements hidden with aria-hidden (WCAG 4.1.2), 43 instances; touch targets too small (WCAG 2.5.8), 40 instances; and list elements used incorrectly (WCAG 1.3.1), 36 instances. The assessment covered 10 pages across 83 unique page templates. The site uses OneTrust as its consent management platform with Google Consent Mode v2, but does not implement IAB TCF v2.3. 478 third-party requests were detected from 34 vendors.
WCAG AA
gap.com
Scan complete
Visual Inspection
Click to inspect
+ 135 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 200 pages+ 135 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 200 pages+ 135 more issues (on 10 pages)
AI fix suggestions, all pages & full details
Claim & unlock all · 200 pagesScan Coverage
Score is based on 10 structurally unique pages representing 200 discovered URLs.
Key Accessibility Issues
148 violations found across 7 rules — 19 critical, 128 serious, 1 moderate, 0 minor
Ensures aria-hidden elements are not focusable nor contain focusable elements (mobile 320px)
WCAG 4.1.2 · 43 instances found · How to fix →
Ensure touch target have sufficient size and space
WCAG 2.5.8 · 40 instances found
Ensures that lists are structured correctly (mobile 320px)
WCAG 1.3.1 · 36 instances found
Ensures buttons have discernible text (mobile 320px)
WCAG 4.1.2 · 18 instances found
Ensures each HTML document contains a non-empty <title> element
WCAG 2.4.2 · 9 instances found
Ensures <img> elements have alternate text or a role of none or presentation
WCAG 1.1.1 · 1 instance found · How to fix →
Page has no <h1> heading — every page should have exactly one
WCAG 1.3.1 · 1 instance found · How to fix →
Cookie Consent & Compliance
gap.com employs OneTrust as its consent management platform. The site does not implement IAB TCF v2.3, which means consent signals are not standardised for programmatic advertising vendors. Learn about cookie consent requirements.
Get free cookie consent for gap.com — including IAB TCF v2.3 and Google Consent Mode v2.
Set up free consent →
Third-Party Trackers
478 requests detected from 34 vendors — Amazon, AppsFlyer, Attentive, Bluecore, Dentsu...
Third-Party Trackers
478 requests detected from 34 vendors — Amazon, AppsFlyer, Attentive, Bluecore, Dentsu...
Analytics
111
Marketing
66
Necessary
22
Functional
0
Other
0
| Vendor | Category | Type | Domain |
|---|---|---|---|
| Amazon | Advertising | script | c.amazon-adsystem.com |
| AppsFlyer | Advertising | script | impression.appsflyer.com |
| Attentive | Advertising | script | cdn.attn.tv |
| Attentive | Advertising | script | events.attentivemobile.com |
| Bluecore | Advertising | script | api.bluecore.com |
| Dentsu | Advertising | script | track.sv.rkdms.com |
| Microsoft | Advertising | pixel | bat.bing.com |
| Optimizely | Advertising | script | cdn3.optimizely.com |
| PebblePost | Advertising | script | cdn.pbbl.co |
| Rokt | Advertising | script | apps.rokt.com |
| Simpli.fi | Advertising | script | cdn.bttrack.com |
| Snap | Advertising | script | sc-static.net |
| STG | Advertising | script | dhfm3psl.micpn.com |
| Advertising | pixel | static.ads-twitter.com | |
| Advertising | script | t.co | |
| Akamai | Analytics | script | s.go-mpulse.net |
| Fullstory | Analytics | script | edge.fullstory.com |
| Google LLC | Analytics | script | www.googletagmanager.com |
| Medallia | Analytics | script | analytics-fe.digital-cloud-us-main.medallia.com |
| Medallia | Analytics | script | nebula-cdn.kampyle.com |
| New Relic | Analytics | script | js-agent.newrelic.com |
| Optimizely Inc. | Analytics | pixel | logx.optimizely.com |
| Optimizely Inc. | Analytics | script | a6529002483.cdn.optimizely.com |
| Plausible | Analytics | script | plausible.io |
| QuantumMetric | Analytics | script | cdn.quantummetric.com |
| Tealium | Analytics | script | datacloud.tealiumiq.com |
| Tealium | Analytics | script | visitor-service-us-west-2.tealiumiq.com |
| Essential | script | www.google.dk | |
| Essential | script | s.pinimg.com | |
| Yahoo! | Essential | script | s.yimg.com |
| Yahoo! | Essential | script | sp.analytics.yahoo.com |
| Google LLC | Marketing | script | www.google.com |
| Meta Platforms, Inc. | Marketing | pixel | www.facebook.com |
| Meta Platforms, Inc. | Marketing | script | connect.facebook.net |
| Pinterest Inc. | Marketing | pixel | ct.pinterest.com |
| Snap Inc. | Marketing | pixel | tr.snapchat.com |
| TikTok | Marketing | script | analytics.tiktok.com |
| New Relic Inc. | Necessary | pixel | bam.nr-data.net |
| OneTrust LLC | Necessary | script | cdn.cookielaw.org |
| Adobe | Other | pixel | dpm.demdex.net |
| Adobe | Other | pixel | cm.everesttech.net |
| Other | script | cm.g.doubleclick.net | |
| Other | script | www.googleadservices.com | |
| Other | pixel | adservice.google.com | |
| OneTrust | Other | script | geolocation.onetrust.com |
| RELX | Other | script | h.online-metrix.net |
| Snap | Social | script | tr6.snapchat.com |
Cookies
77 cookies detected — 1 necessary, 4 analytics, 6 marketing
Cookies
77 cookies detected — 1 necessary, 4 analytics, 6 marketing
Total
77
Necessary
1
Functional
1
Analytics
4
Marketing
6
Unknown
65
| Name | Domain | Category | Provider | Expiry | Secure | HttpOnly | Party |
|---|---|---|---|---|---|---|---|
| mp_gapinc_common_cookie | .gap.com | Analytics | Mixpanel | 363 d | — | — | 1st |
| optimizelyEndUserId | .gap.com | Analytics | Optimizely | 178 d | — | — | 1st |
| _abck | .gap.com | Analytics | Akamai | 363 d | ✓ | — | 1st |
| _gcl_au | .gap.com | Analytics | Google Analytics | 88 d | — | — | 1st |
| locale | .gap.com | Functional | Language | 1.1 yr | — | — | 1st |
| _fbp | .gap.com | Marketing | 88 d | — | — | 1st | |
| _pin_unauth | .gap.com | Marketing | 363 d | — | — | 1st | |
| _scid | .gap.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| _scid_r | .gap.com | Marketing | Snapchat | 1.1 yr | — | — | 1st |
| _ttp | .gap.com | Marketing | TikTok | 88 d | — | — | 1st |
| _tt_enable_cookie | .gap.com | Marketing | TikTok | 88 d | — | — | 1st |
| JSESSIONID | .gap.com | Necessary | Java | Session | ✓ | ✓ | 1st |
| ABSeg | .gap.com | Unknown | — | Expired | — | — | 1st |
| AKA_A2 | .gap.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| ak_bmsc | .gap.com | Unknown | — | Expired | — | ✓ | 1st |
| AMCVS_93BE1C8B532956910A490D4D%40AdobeOrg | .gap.com | Unknown | — | Session | — | — | 1st |
| AMCV_93BE1C8B532956910A490D4D%40AdobeOrg | .gap.com | Unknown | — | 1.1 yr | — | — | 1st |
| badges | .gap.com | Unknown | — | 363 d | — | — | 1st |
| bc_invalidateUrlCache_targeting | www.gap.com | Unknown | — | Expired | — | — | 1st |
| bluecoreNV | www.gap.com | Unknown | — | 345 d | — | — | 1st |
| bm_lso | .www.gap.com | Unknown | — | 28 d | — | — | 1st |
| bm_mi | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_s | .gap.com | Unknown | — | 29 d | ✓ | ✓ | 1st |
| bm_so | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| bm_ss | .gap.com | Unknown | — | Expired | ✓ | ✓ | 1st |
| bm_sz | .gap.com | Unknown | — | Expired | — | — | 1st |
| chartis-canary-ui | .gap.com | Unknown | — | Expired | — | — | 1st |
| CONSENTMGR | .gap.com | Unknown | — | 88 d | — | — | 1st |
| ConstructorioID_client_id | .gap.com | Unknown | — | 363 d | — | — | 1st |
| ConstructorioID_session | .gap.com | Unknown | — | 363 d | — | — | 1st |
| ConstructorioID_session_id | .gap.com | Unknown | — | 363 d | — | — | 1st |
| entry_brand | .gap.com | Unknown | — | Session | — | — | 1st |
| fs_uid | .gap.com | Unknown | — | 363 d | ✓ | — | 1st |
| fuiMatchMedia | www.gap.com | Unknown | — | Session | — | — | 1st |
| fw_se | .gap.com | Unknown | — | 363 d | — | — | 1st |
| fw_uid | .gap.com | Unknown | — | 363 d | — | — | 1st |
| OptanonAlertBoxClosed | .gap.com | Unknown | — | 1.1 yr | — | — | 1st |
| OptanonConsent | .gap.com | Unknown | — | 1.1 yr | — | — | 1st |
| optimizelySession | .gap.com | Unknown | — | 178 d | — | — | 1st |
| previous_page_type | .gap.com | Unknown | — | Session | — | — | 1st |
| QuantumMetricSessionID | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| QuantumMetricUserID | .gap.com | Unknown | — | 363 d | ✓ | — | 1st |
| RoktRecogniser | www.gap.com | Unknown | — | 363 d | ✓ | — | 1st |
| RT | .gap.com | Unknown | — | 5 d | — | — | 1st |
| s_cc | .gap.com | Unknown | — | Session | — | — | 1st |
| s_depth | .gap.com | Unknown | — | Expired | — | — | 1st |
| s_ghn | .gap.com | Unknown | — | Expired | — | — | 1st |
| s_gpn | .gap.com | Unknown | — | Expired | — | — | 1st |
| s_ips | .gap.com | Unknown | — | Session | — | — | 1st |
| s_lpt | .gap.com | Unknown | — | Expired | — | — | 1st |
| s_ppv | .gap.com | Unknown | — | Session | — | — | 1st |
| s_tp | .gap.com | Unknown | — | Session | — | — | 1st |
| tmxSessionID | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| ttcsid | .gap.com | Unknown | — | 88 d | — | — | 1st |
| ttcsid_C5499P800UN7QUNF9PSG | .gap.com | Unknown | — | 88 d | — | — | 1st |
| unknownShopperId | .gap.com | Unknown | — | 1.1 yr | — | — | 1st |
| utag_main_dc_event | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main_dc_visit | .gap.com | Unknown | — | 363 d | — | — | 1st |
| utag_main_ses_id | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main_tapid_reset | .gap.com | Unknown | — | 363 d | — | — | 1st |
| utag_main_time_in_ms | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main_vapi_domain | .gap.com | Unknown | — | 363 d | — | — | 1st |
| utag_main_v_id | .gap.com | Unknown | — | 363 d | — | — | 1st |
| utag_main__pn | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main__se | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main__sn | .gap.com | Unknown | — | 363 d | — | — | 1st |
| utag_main__ss | .gap.com | Unknown | — | Expired | — | — | 1st |
| utag_main__st | .gap.com | Unknown | — | Expired | — | — | 1st |
| _attn_ | .gap.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| _twpid | .gap.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| __attentive_cco | .gap.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| __attentive_dv | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| __attentive_id | .gap.com | Unknown | — | 1.1 yr | ✓ | — | 1st |
| __attentive_pv | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| __attentive_session_id | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| __attentive_ss_referrer | .gap.com | Unknown | — | Expired | ✓ | — | 1st |
| __tvpa | .gap.com | Unknown | — | 5 d | ✓ | — | 1st |
Related Accessibility Reviews
Return/Refund policy
aliexpress.com
Sunderland | History | UEFA Europa League | UEF...
uefa.com
Zomato
zomato.com
Waves Washable Rug - KAS Kopenhagen - Children'...
byflou.com
Startseite | Kia Austria
kia.com
play.gamebooming | index
play.gamebooming.com
Zugeschnittene Arbeitsplatten online bestellen ...
addtoany.com
The Sims™ 4 Home - Electronic Arts
ea.com
Is gap.com your website?
We discovered 200 pages on gap.com — this report scanned a structural sample. Claim it to unlock the complete accessibility & cookie report across all 200 pages.
Claim it to unlock detailed issue reports, AI-powered fix suggestions, a compliance badge for your footer, and continuous EAA monitoring.