Blog
Cookie consent,
without the guesswork.
Understand the tools, compare the choices and get more from your cookie banner. Clear explanations for the people running the website.
- All articles
- Choosing a CMP
- Banner design
- Scanning & implementation
- Analytics & Consent Mode
- Privacy & regulations
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Privacy & regulations
TCF v2.3 vs v2.4: What Changed and What Publishers Need to Do
Compare TCF v2.3 and v2.4, see which IAB Europe deadlines apply and use a short checklist to test your consent setup.
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Banner design
Dark patterns in cookie banners: 7 design choices worth fixing
Learn to spot seven dark patterns in cookie banners and see exactly what to change, from hidden rejection to choices that are hard to withdraw.
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Scanning & implementation
Does your “Reject all” button work? A practical cookie-banner test
Use this step-by-step test to check what your website does before a choice, after Reject all, analytics only, Accept all and withdrawal.
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Analytics & Consent Mode
Google Consent Mode v2: 8 things marketers need to understand
Learn the eight Consent Mode v2 points that shape Google Ads and GA4 measurement, your audiences and how you read campaign results.
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Choosing a CMP
Free cookie banners: 10 questions to ask before you choose
Use ten questions and a summary table to compare free cookie banners, and see what Passiro Free includes and what needs a paid plan.
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Banner design
6 cookie-banner design examples that fit the website
Compare six cookie-banner layouts and see when each one fits, which design decision matters most and what to test on a phone.
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Scanning & implementation
Cookie scanning vs script blocking: what’s the difference?
Learn the difference between finding trackers and controlling them, and follow a simple order for every new tool: identify, connect, test.
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Scanning & implementation
How to switch cookie-banner providers without losing control of tracking
Use this seven-step plan and checklist to change cookie-banner provider with one active banner, a rollback route and working conversions.
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Privacy & regulations
EU vs California cookie consent: opt-in, opt-out and GPC
Compare the EU opt-in journey with California’s opt-out and GPC rules, then plan regional banners with a safe fallback for unknown locations.
Put the tools to work.
Start with Passiro Free: a cookie banner, scanning, consent analytics and Google Consent Mode v2, with unlimited visitors.