Consent records and statistics
Understand differences between consent statistics and analytics
Consent activity and website analytics measure different things.
1. Compare the same scope
Select the same website and time period in both tools. Check the reporting timezone and any filters before comparing totals.
2. Check what each number counts
A consent choice is not automatically a unique person, page view or analytics session. Read the labels in each report and compare like-for-like measures.
3. Consider the visitor's choice
Rejection, browser restrictions, blocked analytics and repeated visits can affect the relationship between the reports. Google Consent Mode settings can also change how Google measurement behaves.
4. Investigate a specific example
If a difference seems unusual, check a controlled test with your analytics specialist. Record the consent choice and whether the expected tags ran. Avoid changing consent settings only to make two totals match.
Placeholder[SCREENSHOT PLACEHOLDER HC-48-1: Consent statistics using dummy totals, with the date range and metric labels highlighted. Use only dummy website details, names and branding.]
Placeholder[SCREENSHOT PLACEHOLDER HC-48-2: A generic analytics report with the same period, clearly showing a different metric such as sessions. Use only dummy website details, names and branding.]