Blog
Cookie consent,
without the guesswork.
Understand the tools, compare the choices and get more from your cookie banner. Clear explanations for the people running the website.
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Consent records
Dark patterns in cookie banners: 7 design choices worth fixing
Your cookie banner should make a decision easy. If saying no takes detective work, the design needs another look.
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Scanning
Does your “Reject all” button work? A practical cookie-banner test
Clicking “Reject all” is the start of a test, not the result. The useful question is what the website does next.
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Consent records
Google Consent Mode v2: 8 things marketers need to understand
Your cookie banner should not compete with your campaign budget. But choosing a low-cost banner is only useful if your measurement setup follows the choices people make.
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Choosing a plan
Free cookie banners: 10 questions to ask before you choose
“Free” should tell you what you can use, not how soon a trial ends.
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Consent records
6 cookie-banner design examples that fit the website
Your cookie banner is part of the website visitors' experience. It should feel considered, readable and easy to use. You should not need a separate design budget to get there.
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Scanning
Cookie scanning vs script blocking: why your website needs both jobs covered
Your site passed a cookie scan last month. Yesterday, someone added a new advertising pixel. What protects today's visitors?
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Choosing a plan
How to switch cookie-banner providers without losing control of tracking
You have found a better deal on your cookie banner. Now you need to change providers without leaving two banners on the page or breaking the conversion event your campaigns depend on.
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Consent records
EU and US cookie consent: plan the visitor journey before the banner
One website can serve a customer in Copenhagen and another in California within seconds. The same business may need different privacy controls for those visits.
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Scanning
The agency's cookie-consent launch checklist: 10 checks before handover
A client should not discover their cookie setup is incomplete when the first campaign goes live.
Put the tools to work.
Passiro includes a cookie banner, scanning, analytics and Google Consent Mode v2 on a lasting Free plan.