Blog
Cookie consent,
without the guesswork.
Understand the tools, compare the choices and get more from your cookie banner. Clear explanations for the people running the website.
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Consent records
Dark patterns in cookie banners: 7 design choices worth fixing
Your cookie banner should make a decision easy. If saying no takes detective work, the design needs another look.
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Consent records
Google Consent Mode v2: 8 things marketers need to understand
Your cookie banner should not compete with your campaign budget. But choosing a low-cost banner is only useful if your measurement setup follows the choices people make.
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Consent records
6 cookie-banner design examples that fit the website
Your cookie banner is part of the website visitors' experience. It should feel considered, readable and easy to use. You should not need a separate design budget to get there.
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Consent records
EU and US cookie consent: plan the visitor journey before the banner
One website can serve a customer in Copenhagen and another in California within seconds. The same business may need different privacy controls for those visits.
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Consent records
Basic vs Advanced Consent Mode: a marketer's guide with a worked example
“Switch on Consent Mode” leaves an important decision unanswered: what should Google tags do before a visitor gives permission?
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Consent records
Conversions dropped after a cookie-banner change? Check these 7 things first
The new banner went live on Monday. By Thursday, Google Ads showed fewer conversions. Should you reverse the release, increase the budget or pause the campaign?
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Consent records
Consent history and exports: what should you compare?
Retention and export windows answer different questions. Here is how to read them before choosing a plan.
Put the tools to work.
Passiro includes a cookie banner, scanning, analytics and Google Consent Mode v2 on a lasting Free plan.