Passiro vs. iubenda
Choose a cookie banner around the website you run. Passiro brings design, scanning and consent insights together with no traffic-based fees. Here is how it compares with iubenda’s broader compliance packages.
Three reasons to choose Passiro for website consent
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Understand your banner without a high-tier bundle
Passiro includes consent analytics on Free, alongside automatic blocking and monthly scans. You can see how visitors respond before paying for more capacity. iubenda lists its in-depth consent analytics on Ultimate; the breadth of reporting is different, but Passiro gives you consent insights from the start.
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Keep pageviews out of the price
A popular article or a successful campaign does not create a Passiro traffic charge. Its plans include unlimited visitors. iubenda’s paid core plans include a pageview allowance with extra usage billed above it, so traffic remains part of the budget.
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Get weekly scans at the Pro price
Passiro Pro checks up to 750 pages every week for €86 per year. It also adds your logo and removes Passiro branding. That offers a practical step up from a free banner, especially when your main need is to maintain website consent as the site changes.
Compare the capabilities you actually need
This is a website consent comparison. iubenda also packages legal-document and other privacy tools; their value depends on whether your company needs them. They are not assumed to be replaced by a CMP.
| Website consent requirement | Passiro | iubenda |
|---|---|---|
| A free starting option | ✓ Available | ✓ Available |
| Google Consent Mode v2 | ✓ Supported, including Free | ✓ Supported, including Free |
| Traffic-based charges | ✓ None | Pageview allowances and extra usage |
| Consent analytics | ✓ Included from Free | In-depth analytics on Ultimate |
| Recurring scanning | Free: monthly; Pro / Business: weekly | Essentials / Advanced: monthly; ✓ Ultimate: hourly |
| Geo-targeting | ✓ Included on every plan | Advanced / Ultimate |
| Own banner branding | Pro and above | Advanced / Ultimate; legal-document branding differs |
| Consent history / log | Free: 13; Pro: 24; Business: 36 months | Permanent consent log listed; confirm export access separately |
| Pages per scan | Free: 500; Pro: 750; Business: 5,000 | No comparable page allowance established from the public plan table |
Both providers are green on shared capabilities. A plan-specific advantage is labelled with its plan: Ultimate’s advertised hourly scan schedule is more frequent, while Passiro offers weekly checks at Pro level. A permanent log does not by itself establish how far back a customer can download records.
What are you paying for over a year?
Passiro’s published annual prices are €86 for Pro and €278 for Business per domain or subdomain, including its advertised 20% annual saving. The monthly alternatives are €9 and €29. Free remains €0.
| iubenda core plan | Annual subscription | Monthly-payment price | Included monthly pageviews |
|---|---|---|---|
| Essentials | €59.88 (€4.99 × 12) | €5.99/month | 25,000 |
| Advanced | €239.88 (€19.99 × 12) | €21.99/month | 50,000 |
| Ultimate | €959.88 (€79.99 × 12) | €89.99/month | 150,000 |
EUR, excluding VAT. iubenda advertises an annual saving, but the published amounts above determine each plan’s total; applying one blanket percentage would give the wrong numbers. Extra usage is €0.05 per additional 1,000 pageviews and is calculated separately. Accessibility products and form-consent storage are outside these totals.
Four practical website profiles
The examples need automatic blocking, Consent Mode v2, consent analytics and at least monthly scanning of every listed page. The service company needs 30 days of downloadable records and accepts vendor branding. Larger profiles need their own branding, geo-targeting and 12 months of exports.
| Company and workload | Passiro / year | iubenda reference / year | What must be confirmed |
|---|---|---|---|
| Service business: 35 pages | ✓ Free: €0 | Ultimate: €959.88 | Scan coverage and 30-day export access |
| B2B / SaaS: 500 pages | ✓ Pro: €86 | Ultimate: €959.88 | Scan scope and 12-month exports |
| Online store: 4,000 pages | ✓ Business: €278 | Ultimate + usage: €1,349.88 | Full-catalogue scanning and export window |
| Company with 5 separate projects | ✓ 5 × Pro: €430 | 5 × Ultimate: €4,799.40 | Project/subdomain billing and exports |
The iubenda references use Ultimate because in-depth consent analytics is explicitly listed there. They are not confirmed cheapest matching quotes, and no percentage saving is claimed: the public information does not establish all of the requested scanning and export requirements. A simpler reporting requirement may permit a cheaper configuration after confirmation.
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A smaller company with a simple website
1 domain, no additional subdomains; 5,000 visitors and 15,000 pageviews per month; 35 pages. Passiro Free provides the defined consent workflow without buying a broader package. If you also need generated legal documents, account for that separate requirement when evaluating the two approaches.
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A B2B business operating in more than one market
1 domain; 25,000 visitors and 75,000 pageviews a month; 500 pages and at least two banner languages. Pro covers the Passiro requirements with weekly scanning. Its price stays the same as readership grows, provided the website remains within the scan allowance.
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A store with a substantial product catalogue
1 domain; 200,000 visitors, 800,000 monthly pageviews and 4,000 pages to scan. Passiro Business covers the stated scan volume. The iubenda reference adds 650,000 extra monthly pageviews to Ultimate: €32.50 per month, or €390 over a year at constant traffic, on top of the €959.88 annual subscription.
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One company, five distinct website projects
3 domains and 2 subdomains; 200 pages, 10,000 visitors and 30,000 pageviews per site per month. The company needs separate site configurations, its own branding and access for colleagues. Passiro bills five sites. The iubenda reference assumes five separately billed projects; confirm whether the actual domain and subdomain setup can be grouped before using that total.
Keep the consent workflow focused
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Passiro’s editor puts the visible banner first. Adjust its content, colours and layout, preview the result and add the company logo on Pro. The goal is a banner that belongs on your website and that the team can maintain.
Preview a banner and adjust its appearance in Passiro. -
The scanner helps keep the cookie inventory aligned with the website. Monthly checks are included on Free; weekly scans and on-demand checks are available on paid plans. Business provides a larger allowance for sites with many product or content pages.
Review cookie categories in Cookies Detected before checking individual entries. -
Consent analytics help you review visitor choices. History supports looking back, while exports let you take records out of the system within your plan’s window. Keeping these functions separate makes it easier to choose the right plan.
Review consent statistics for the last 90 days in Passiro.
Why choose Passiro?
For a team whose current task is website consent, Passiro provides a focused route from a useful free plan to branded, regularly scanned sites. Consent insights are included at the starting point, and your price does not increase with pageview volume. You can choose the scanning and record access you need without making a broader compliance-suite purchase part of the decision.
When might an iubenda package still fit?
If your company already uses its generated policies, terms or other tools, compare that complete workflow before removing anything. Replacing a cookie banner does not replace legal-document maintenance. For the narrower need of a customisable banner, automatic scanning and consent insights, Passiro is the more focused starting point.
Switch the banner without disrupting other tools
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Separate the components. Identify the iubenda banner code, generated policies, terms and any form-consent setup. Decide exactly which consent component is being replaced.
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Preserve the evidence. Arrange the exports you require, record the current configuration and keep the privacy documents that remain part of your website.
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Configure Passiro. Add the relevant domains and subdomains, select scanning capacity, recreate the banner and test regional behaviour and Google consent signals.
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Change the installation. Replace the banner component, verify blocking and preference changes, and review the old subscription only after checking which other products depend on it. Previous consents are not transferred into Passiro.
Questions about Passiro and iubenda
Does Passiro replace every product in an iubenda package?
No. This comparison covers website cookie consent, scanning and consent reporting. Keep any separate policy, terms or form-consent tools your company still needs.
Why show price references instead of a large savings percentage?
A meaningful saving needs matching requirements. Where full scanning coverage or historical export access has not been established, a plan price alone is not enough to claim a complete match.
Are annual discounts already included?
Yes. Both sides use their published annual subscription amounts. Traffic overages, where relevant, are added separately rather than discounted by an assumed percentage.
Does a permanent consent log mean unlimited exports?
Not necessarily. Storage, dashboard access and export availability are separate questions. Confirm the required export window before selecting a plan.
How are Passiro subdomains billed?
Each domain and each subdomain using Passiro has its own subscription. The number of pages within one site determines scanning needs, not the number of subscriptions.
What about A/B testing?
It is coming soon on Passiro Business and Enterprise. The plan comparison and recommendations do not rely on it.
Bring the focus back to your website
Create a banner, scan the site and understand consent choices with Passiro Free. Add branding and more scanning when the business needs them.
No credit card · No traffic surcharge · A lasting free plan
Comparison notes and sources
Checked 21 October 2026. All prices are in EUR and exclude VAT. The iubenda references cover core plans only and are conditional where stated. The store example assumes unchanged monthly traffic for twelve months. Public documentation was reviewed; paid competitor accounts were not tested.